Amphie: Former Nintendo Life Writer Ryan Craddock Launches Positive Pokémon YouTube Channel

The Pokémon franchise has maintained a passionate global following since its creation by Game Freak and The Pokémon Company, powering blockbuster game releases for Nintendo platforms such as the Nintendo Switch and generating a vibrant online community.

However, with such immense popularity comes heated debate and, at times, negativity across social spaces.

Recognizing the desire for a more positive outlet within the Pokémon community, former Nintendo Life journalist Ryan Craddock has introduced a new YouTube initiative called 'Amphie.' Ryan Craddock, well-known for his contributions to Nintendo-focused coverage and previously recognized as a staff writer for Nintendo Life, aims to offer Pokémon fans a welcoming, chill corner of the internet.

Describing Amphie as "a chill, calming place to discuss all things Pokémon," Craddock envisions the channel as a safe haven from the drama that often surfaces around the Pokémon franchise—particularly on social media and fan forums.

The project promises to emphasize the fun, nostalgic, and uplifting aspects that have sustained Pokémon’s immense popularity for more than two decades. In his introductory video, Craddock invites fans, both new and veteran, to join a space focused on positivity, constructive conversation, and community engagement.

"There’s plenty of noise out there, but Amphie will be about celebrating Pokémon and keeping things upbeat," says Craddock in his announcement.

The channel launch is well-timed; with the Pokémon franchise maintaining strong momentum through regular mainline game releases and updates—such as expansions for Pokémon Scarlet and Violet on the Nintendo Switch—enthusiasts are constantly seeking fresh, enjoyable content. Craddock's past experience, which famously includes playing guitar alongside Shigeru Miyamoto, adds a unique credibility and charm to his new hosting role.

Amphie's first official video is scheduled for release next week, with future content set to include discussions, retrospectives, and interactive features for viewers.

In addition to Amphie, Craddock is developing a new musical project unrelated to Pokémon, anticipated for later this year. Amphie offers Pokémon fans a reprieve from negativity and a chance to reconnect with the aspects of the franchise that have inspired millions.

For those eager to rediscover the joy of Pokémon, subscribing to Amphie on YouTube is a highly recommended next step.

Stay tuned for its launch and be part of a reenergized Pokécommunity where positivity thrives.

Pokémon Nintendo Nintendo Life YouTube Pokémon YouTube Ryan Craddock Amphie