OMOCAT and Atlus/SEGA officially announced a limited Persona 30th Anniversary merchandise collection that will be available July 1, 2026.
The collaboration brings OMOCAT’s distinctive art direction to a slate of officially licensed Persona products and is being sold directly through the studio’s online storefront.
Background
The Persona franchise, developed by Atlus and published under the SEGA umbrella, marks its 30th anniversary in 2026 after debuting in 1996.
OMOCAT is an independent art studio and publisher known for pop culture merchandise and its role as the developer/publisher of the indie game OMORI.
The studio has a history of artist-driven releases and collector-focused product runs.
What’s included in the Persona 30th Anniversary x OMOCAT collection
According to the announcement, the collection is built around apparel and collectibles inspired by multiple entries across the Persona series.
Items listed include t-shirts, outerwear, accessories, skate decks and plushies.
OMOCAT’s team designed the line with an emphasis on the studio’s signature color palette and stylized interpretation of Persona characters and motifs.
Paraphrased statement from OMOCAT
OMOCAT described the project as a passion-driven effort: the studio said its artists were motivated by a long-standing affection for Persona’s characters and visual identity, and aimed to preserve each game’s stylish aesthetic while applying OMOCAT’s trademark color and playful design sensibility.
Release and availability
The full Persona 30th Anniversary x OMOCAT collection will be released on Wednesday, July 1, 2026 at 5:00 PM PT on omocat-shop.com.
The studio confirmed that the online drop will be the primary distribution method, with a limited number of items available for in-person purchase at Anime Expo.
Buyers are advised to check OMOCAT’s storefront and Anime Expo programming for stock and timing details.
Why this matters to collectors and fans
Officially licensed collaborations between established IP holders and boutique studios like OMOCAT tend to draw rapid interest among collectors.
With the Persona franchise enjoying cross-platform presence and a strong merchandising ecosystem, this limited run represents a focused opportunity for fans to acquire officially sanctioned apparel and collectibles.
Where to watch for updates
For the latest on availability and any restock or event details, follow OMOCAT’s official channels and the announcement pages hosted at omocat-shop.com.
Fans attending Anime Expo should consult the event’s schedule and exhibitor information for exact on-site availability.
The collaboration brings OMOCAT’s distinctive art direction to a slate of officially licensed Persona products and is being sold directly through the studio’s online storefront.
Background
The Persona franchise, developed by Atlus and published under the SEGA umbrella, marks its 30th anniversary in 2026 after debuting in 1996.
OMOCAT is an independent art studio and publisher known for pop culture merchandise and its role as the developer/publisher of the indie game OMORI.
The studio has a history of artist-driven releases and collector-focused product runs.
What’s included in the Persona 30th Anniversary x OMOCAT collection
According to the announcement, the collection is built around apparel and collectibles inspired by multiple entries across the Persona series.
Items listed include t-shirts, outerwear, accessories, skate decks and plushies.
OMOCAT’s team designed the line with an emphasis on the studio’s signature color palette and stylized interpretation of Persona characters and motifs.
Paraphrased statement from OMOCAT
OMOCAT described the project as a passion-driven effort: the studio said its artists were motivated by a long-standing affection for Persona’s characters and visual identity, and aimed to preserve each game’s stylish aesthetic while applying OMOCAT’s trademark color and playful design sensibility.
Release and availability
The full Persona 30th Anniversary x OMOCAT collection will be released on Wednesday, July 1, 2026 at 5:00 PM PT on omocat-shop.com.
The studio confirmed that the online drop will be the primary distribution method, with a limited number of items available for in-person purchase at Anime Expo.
Buyers are advised to check OMOCAT’s storefront and Anime Expo programming for stock and timing details.
Why this matters to collectors and fans
Officially licensed collaborations between established IP holders and boutique studios like OMOCAT tend to draw rapid interest among collectors.
With the Persona franchise enjoying cross-platform presence and a strong merchandising ecosystem, this limited run represents a focused opportunity for fans to acquire officially sanctioned apparel and collectibles.
Where to watch for updates
For the latest on availability and any restock or event details, follow OMOCAT’s official channels and the announcement pages hosted at omocat-shop.com.
Fans attending Anime Expo should consult the event’s schedule and exhibitor information for exact on-site availability.
