Pokémon YouTube Channel ‘Amphie’ Launches: Ryan Craddock Brings Positive Vibes to the Pokéfandom

The ever-evolving world of Pokémon content creation just welcomed a new channel sure to ignite excitement among passionate fans: Amphie, the YouTube channel fronted by Ryan Craddock, a familiar face within the Nintendo and Pokémon communities.

Craddock, formerly of Nintendo Life and well-known for his engaging journalism on all things Nintendo Switch, brings his expertise and enthusiasm to a project that sets out to inject positivity into the often-heated world of Pokémon fandom. Amphie represents Craddock’s latest venture as a devoted Pokétuber, and it aims to create a peaceful and inclusive space for all fans of the franchise.

Sharing his approach, Craddock characterizes Amphie as “a chill, calming place to discuss all things Pokémon,” making it an ideal home for those seeking reprieve from the sometimes-controversial discourse that can surround popular titles and updates within the Pokémon universe. The channel debuted with an introductory video in late May 2025, signaling a new chapter for Craddock who, beyond game journalism, is also known for his musical collaborations such as an on-stage guitar performance with Nintendo legend Shigeru Miyamoto.

Amphie’s inaugural content follows shortly after, with the first full-length video published on June 2, 2025.

In this heartfelt episode, Craddock reflects on a personal story from Pokémon Gold and Silver—one involving grandparents, a Graveler, and a long-lasting memory from his early days playing on Game Boy hardware.

This storytelling-driven approach sets Amphie apart, coupling nostalgic insights with community-driven engagement. Fans of Pokémon, whether new to the Nintendo Switch-era releases or long-time veterans since the original Red and Blue, will find content tailored to celebrate the positive aspects of the franchise.

Amphie’s mission is to highlight the uplifting stories, memorable in-game moments, and the inclusive spirit that has made Pokémon a mainstay across Game Boy, Nintendo DS, Nintendo 3DS, and Switch generations. Ryan Craddock’s commitment to fostering a welcoming environment comes at a time when the Pokémon community is more diverse and widespread than ever, with recent series installments such as Pokémon Scarlet and Violet and ongoing activities in the eShop and via Nintendo Direct presentations.

With Amphie, Craddock hopes to channel the collective enthusiasm of fans towards appreciation rather than controversy. As Craddock expands his content with new videos and even a personal music album (expected later this year, though unrelated to Pokémon), Amphie is poised to become a hub for good vibes and meaningful discussion in the Pokémon YouTube space.

Pokémon supporters are encouraged to subscribe to the channel, participate in the dialogue, and contribute to a positive fan-driven movement.

The arrival of Amphie is a reminder that what truly unites the community is a shared love of adventure, strategy, and the enduring legacy of Pokémon on Nintendo hardware.

Pokémon Nintendo Nintendo Life YouTube Pokémon YouTube Ryan Craddock Amphie Nintendo Switch Pokémon Gold and Silver