OutRun Pop-Up Shop Opens in Tokyo with Exclusive Sega Merchandise

Sega Launches OutRun Pop-Up Shop at Shibuya Tsutaya in Tokyo Sega has officially opened a limited-time OutRun-themed pop-up shop in Tokyo, inviting fans of the legendary arcade driving game to discover exclusive merchandise celebrating the beloved franchise.

Open from June 2nd through June 30th, the store is located on the 6th floor of the iconic Shibuya Tsutaya, which is situated just steps from the famous Shibuya Crossing—a prime destination for both tourists and gaming enthusiasts. First introduced in arcades in 1986, OutRun is one of Sega's most celebrated racing titles, praised for its innovative gameplay, memorable soundtrack, and stylish visuals that have since become synonymous with retro gaming culture.

The pop-up shop, detailed by SEGA_Official, offers an array of new OutRun-branded items designed to capture the spirit of the classic racer. Visitors to the Shibuya Tsutaya location can look forward to a curated selection of merchandise, including a graphic OutRun t-shirt (priced at ¥5,500), a stylish satchel (¥3,850), and a handy coin case (¥1,100).

Additionally, car-themed accessories such as decorative car fresheners (¥1,100) and a sunshade (¥3,520) are also available, providing unique collectibles for fans who appreciate Sega's iconic vehicle designs. While the current range of products emphasizes a minimalist approach—focusing mainly on casual wear and car accessories—Sega's attention to detail ensures that each item maintains the OutRun legacy's visual identity.

The merchandise features vibrant motifs and branding inspired by the lush, scenic routes and retro aesthetic that made OutRun an enduring favorite. The OutRun pop-up shop operates for a limited four-week period, making it a must-visit spot for Sega fans and gaming memorabilia collectors in the Tokyo area.

Its placement within Shibuya Tsutaya—one of Tokyo's premier cultural hubs—offers visitors a chance to browse gaming merchandise before exploring other nearby attractions, such as the famed record stores stocking classic video game soundtracks. This exclusive event further exemplifies Sega's ongoing commitment to celebrating its rich heritage and engaging directly with its dedicated audience.

With OutRun's continued presence on platforms like the Nintendo Switch via the eShop, the series remains both accessible and relevant to longtime fans and newcomers alike. For those looking to own a piece of retro gaming history, or simply revisit the timeless appeal of OutRun, the Shibuya Tsutaya pop-up store is open daily through June 30th—offering the perfect opportunity to score exclusive Sega merchandise in the heart of Tokyo.

Sega Tokyo arcade Shibuya OutRun Shibuya Tsutaya SEGA_Official