The Pokémon Company International has officially launched 'What’s Your Favourite?', a year-long, global fan campaign as part of the franchise’s 30th anniversary celebration.
This ambitious initiative aims to unite Pokémon enthusiasts worldwide, inviting them to share and celebrate their favorite Pokémon through a series of online activities and high-profile promotions. The centerpiece of the campaign’s kick-off was a star-studded commercial that premiered during Super Bowl LX, one of the most-watched television events of the year.
The commercial features an impressive lineup of international celebrities—including Lady Gaga, Trevor Noah, Formula 1 driver Charles Leclerc, K-pop sensation Jisoo, actress Maitreyi Ramakrishnan, footballer Lamine Yamal, and rapper Young Miko—each sharing their personal Pokémon favorites.
This marks one of Pokémon’s largest cultural moments on a mainstream stage, amplifying the brand’s resonance with fans of all backgrounds. Since its debut with Pokémon Red and Green in 1996, the Pokémon brand has achieved iconic status in the gaming world, expanding to include over 122 games on acclaimed platforms such as the Nintendo Game Boy, Nintendo DS, and, most recently, Nintendo Switch.
The franchise’s multi-media approach, embracing animation, trading cards, and mobile experiences, has solidified Pokémon’s position as a global phenomenon, with franchise sales exceeding 480 million units as of 2023. Kenji Okubo, President of The Pokémon Company International, reflected on the intentions behind the campaign.
In a recent statement, he explained that 'What’s Your Favourite?' embodies Pokémon’s mission to connect people around the world through their shared passion for the franchise.
Okubo emphasized that, for three decades, fans have sparked spirited conversations by simply asking each other about their favorite Pokémon—a tradition that underscores the universal appeal of the series.
He added gratitude for the worldwide community of Trainers and teased a series of upcoming celebrations, intended to surprise and delight fans throughout the anniversary year. With the year-long 'What’s Your Favourite?' campaign, The Pokémon Company International aims to foster connection across generations and regions—leveraging social media, in-person events, and upcoming Nintendo Direct announcements to keep the fan community engaged.
As the Pokémon 30th anniversary continues throughout 2024, Trainers can expect new experiences and collaborations across platforms, including the Nintendo Switch and the Nintendo eShop, ensuring the brand’s legacy continues to thrive for years to come.
This ambitious initiative aims to unite Pokémon enthusiasts worldwide, inviting them to share and celebrate their favorite Pokémon through a series of online activities and high-profile promotions. The centerpiece of the campaign’s kick-off was a star-studded commercial that premiered during Super Bowl LX, one of the most-watched television events of the year.
The commercial features an impressive lineup of international celebrities—including Lady Gaga, Trevor Noah, Formula 1 driver Charles Leclerc, K-pop sensation Jisoo, actress Maitreyi Ramakrishnan, footballer Lamine Yamal, and rapper Young Miko—each sharing their personal Pokémon favorites.
This marks one of Pokémon’s largest cultural moments on a mainstream stage, amplifying the brand’s resonance with fans of all backgrounds. Since its debut with Pokémon Red and Green in 1996, the Pokémon brand has achieved iconic status in the gaming world, expanding to include over 122 games on acclaimed platforms such as the Nintendo Game Boy, Nintendo DS, and, most recently, Nintendo Switch.
The franchise’s multi-media approach, embracing animation, trading cards, and mobile experiences, has solidified Pokémon’s position as a global phenomenon, with franchise sales exceeding 480 million units as of 2023. Kenji Okubo, President of The Pokémon Company International, reflected on the intentions behind the campaign.
In a recent statement, he explained that 'What’s Your Favourite?' embodies Pokémon’s mission to connect people around the world through their shared passion for the franchise.
Okubo emphasized that, for three decades, fans have sparked spirited conversations by simply asking each other about their favorite Pokémon—a tradition that underscores the universal appeal of the series.
He added gratitude for the worldwide community of Trainers and teased a series of upcoming celebrations, intended to surprise and delight fans throughout the anniversary year. With the year-long 'What’s Your Favourite?' campaign, The Pokémon Company International aims to foster connection across generations and regions—leveraging social media, in-person events, and upcoming Nintendo Direct announcements to keep the fan community engaged.
As the Pokémon 30th anniversary continues throughout 2024, Trainers can expect new experiences and collaborations across platforms, including the Nintendo Switch and the Nintendo eShop, ensuring the brand’s legacy continues to thrive for years to come.
