Published on: May 16, 2025
Nintendo has expanded its physical retail presence with the grand opening of the Nintendo SAN FRANCISCO store, marking a significant milestone for fans on the West Coast.
Located in the heart of San Francisco, this latest addition joins a select roster of official Nintendo stores in the United States, providing both locals and visitors an interactive hub to celebrate all things Nintendo.
The new store offers a hands-on experience with the company's game catalog, alongside exclusive merchandise, art installations, and community-focused displays.
To give fans an inside look at the opening day, the Kit and Krysta YouTube channel, helmed by former Nintendo of America veterans Kit Ellis and Krysta Yang, released an in-depth video tour.
The video offers viewers a comprehensive walkthrough of the Nintendo SAN FRANCISCO store, highlighting its unique architecture, themed décor featuring iconic characters, and the wide variety of Nintendo Switch accessories and collectibles available for purchase.
Throughout the tour, Kit and Krysta showcase highlights such as life-sized statues of legendary characters like Mario and Link, and they note the playful inclusion of well-hidden Pikmin figures scattered around the store—a detail sure to delight both children and veteran Nintendo fans alike.
According to the video summary, the store's layout is designed to immerse guests in Nintendo’s world.
Each section is carefully curated with themed displays, such as walls dedicated to franchises like The Legend of Zelda, Animal Crossing, Splatoon, and Pokémon.
Exclusive merchandise, including clothing, plush toys, and limited-edition collectibles, line the shelves, many of which are unavailable online or outside of official Nintendo locations.
For Nintendo Switch owners, the store features interactive kiosks to demo the latest releases and participate in special local events tied to key releases or Nintendo Direct announcements.
During the walkthrough, Kit remarked that the store “sets a new bar for how Nintendo presents its brand to fans,” emphasizing the attention to detail and inviting atmosphere.
Krysta added that the inclusion of hidden Pikmin and other fan-centric touches “underline Nintendo’s commitment to creating memorable in-person experiences.”
The Nintendo SAN FRANCISCO store opens at a time when Nintendo continues to post strong hardware sales for the Nintendo Switch, with the platform having surpassed 130 million units sold worldwide as of February 2024.
The store also supports the eShop ecosystem by promoting digital downloads and offering in-store purchase support.
With the opening of the Nintendo SAN FRANCISCO store, the company reaffirms its dedication to fostering community among its fans and providing a destination where players can further connect with their favorite franchises.
As the latest beacon for Nintendo enthusiasts, the store is poised to become a must-visit attraction in San Francisco, blending exclusive retail offerings with the magic and nostalgia that defines the Nintendo brand.
Nintendo Pikmin Nintendo SAN FRANCISCO Kit and Krysta Nintendo Switch