Nintendo Switch 2 Launches New Australian Commercial Featuring Andy Lee and Mario Kart World

Nintendo’s global marketing rollout for the highly anticipated Nintendo Switch 2 has officially reached Australia.

As part of its ongoing effort to connect with gamers worldwide ahead of the Switch 2 release, Nintendo Australia has unveiled a new commercial that puts a local spin on the excitement surrounding its next-generation gaming hardware. Showcasing the theme of togetherness and the console’s signature flexibility, the advertisement features renowned Australian comedian Andy Lee, alongside celebrated Australian Football League (AFL) athletes Patrick Cripps and Marcus Bontempelli.

The trio is shown competing in "Mario Kart World," the latest installment in the Mario Kart franchise, while making use of the innovative GameChat accessory.

This new device enables players to seamlessly chat and share moments in real time, reflecting Nintendo’s ongoing commitment to social and accessible play.

As described in the advert, "Andy Lee faces off on the track with friends Patrick Cripps and Marcus Bontempelli in Mario Kart World, chatting, sharing, and enjoying each other’s company at any time and from any location with the GameChat feature, exclusive to Nintendo Switch 2." Unlike some of the company’s more emotional commercials—such as the widely discussed campaign depicting a commuter playing The Legend of Zelda on a bus—this Australian spot is firmly focused on the communal and interactive aspects of Nintendo’s new gaming platform.

Yet, it remains effective in illustrating core features of the Switch 2: dynamic multiplayer experiences and consistent connectivity, whether at home or on the move. These lifestyle-driven advertisements have become a hallmark of Nintendo’s marketing strategy, especially since the original Switch revolutionized hybrid console play in 2017.

Nintendo has previously leaned into nostalgic callbacks as well, as seen in the Paul Rudd SNES commercial’s recent revival for the Switch 2—another campaign met with positive reception from fans both new and old. Nintendo’s decision to feature prominent Australian personalities is a strategic one, further anchoring its global brand with locally relevant faces and scenarios.

With Andy Lee’s widespread popularity and the star power of Cripps and Bontempelli, the ad resonates strongly with local audiences and showcases the Switch 2’s appeal across different social circles. The Switch 2 is set to continue the company’s momentum on the Nintendo eShop and through recurring Nintendo Direct updates, capturing a broad audience enthralled by innovative hardware and beloved franchises.

As pre-orders continue to grow and anticipation builds worldwide, Nintendo’s Australian campaign is another indicator of its commitment to fostering both global excitement and local community engagement in the lead-up to the Switch 2 era.

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