Published on: July 09, 2025
Nintendo Switch 2 is making waves once again, this time with its arrival on Amazon.com.
Marking a notable shift in retail strategy, Nintendo of America and Amazon have renewed their partnership, making the new Nintendo Switch 2 available directly on the influential online platform.
This move comes after a historically complicated relationship between the two companies regarding product availability and distribution.
The Nintendo Switch 2, set to build on the immense success of its predecessor, is now purchasable through an exclusive invite-only system on Amazon.com.
This method is designed to give fair purchasing opportunities to genuine customers while deterring bulk purchases that frequently lead to scalping on secondary marketplaces such as eBay.
The invite-only process requires interested buyers to click a 'Request Invite' link on the product listing for Nintendo Switch 2.
Once requested, selected users may receive an opportunity to purchase the highly anticipated console directly from Amazon, streamlining ordering and reducing the chances of resale exploitation.
A Nintendo spokesperson highlighted the importance of making the purchasing process equitable for consumers: by leveraging Amazon’s invite system, both companies are working to prioritize individual buyers and prevent automated bots or resellers from sweeping up available stock in bulk.
This effort reflects Nintendo's ongoing commitment—demonstrated repeatedly in its approach to hardware launches—to ensure that fans and families alike have a fair shot at securing the latest console for its official retail price.
For those following Nintendo hardware launches, this approach draws from lessons learned during the original Nintendo Switch launch in 2017, when supply constraints led to widespread markups across third-party platforms.
Since its release, the Nintendo Switch family of consoles has sold over 125 million units globally, securing Nintendo's place as a market leader in hybrid gaming systems.
With the Nintendo Switch 2, expectations are high for both hardware improvements and expanded game offerings from Nintendo's acclaimed developers.
By leveraging the reach of Amazon.com and the transparency of the invite-only model, Nintendo and Amazon.com aim to set a new benchmark in combating scalping and ensuring product availability.
Customers interested in the Nintendo Switch 2 should monitor the Amazon product page and act quickly to request an invite, as demand around launch periods tends to be significant.
As the gaming community eagerly anticipates further announcements from Nintendo—potentially during upcoming Nintendo Direct showcases—this retail strategy offers a promising glimpse into a consumer-focused future for high-demand gaming hardware.
Stay tuned for additional updates as the Nintendo Switch 2 release unfolds.
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