Ubisoft Considers Minority Stake Sale Amid Financial Struggles, Tencent Named as Potential Investor

Ubisoft, the iconic publisher behind blockbuster franchises such as Assassin’s Creed, is reportedly exploring the sale of minority stakes in a newly-formed gaming entity.

As economic turbulence continues to impact the global gaming industry, the French company seeks to attract fresh investment and maximize the value of its extensive portfolio.

According to a Bloomberg report released today, Ubisoft Entertainment SA may include acclaimed intellectual properties—most notably Assassin’s Creed—as part of the proposed venture.

Potential investors are said to include Tencent Holdings Ltd., the Chinese tech giant known for its significant footprint in the video game sector.

Bloomberg’s reporting follows up on previous coverage that indicated Tencent had been eyeing a possible buyout of Ubisoft.

In addition to Tencent, Ubisoft has reportedly engaged in discussions with several other undisclosed bidders, primarily within France.

According to sources familiar with the matter, the company has requested preliminary bids to be submitted as soon as this month.

However, all potential buyers have sought to maintain anonymity at this stage, keeping negotiations confidential.

Bloomberg’s sources also noted that the proposed new entity could contain intellectual property that, once established, may surpass the scope or valuation of the main company itself.

Despite ongoing talks, there is no guarantee that a deal will be finalized.

The details remain fluid and are subject to change as discussions progress.

When approached for comment, an official Ubisoft spokesperson directed Bloomberg to the company’s most recent quarterly earnings report.

This report, the spokesperson said, provides insight into the “transformational strategic and capitalistic options” Ubisoft is evaluating as it seeks to unlock maximum value from its assets.

Tencent, meanwhile, opted not to comment on the ongoing developments. This pivotal move comes at a time of mounting financial pressure within the company.

Ubisoft’s forthcoming release, Assassin’s Creed Shadows, is highly anticipated and may prove crucial to the publisher’s financial outlook.

The prospect of selling minority stakes underscores Ubisoft’s efforts to fortify its position amid shifting industry dynamics and increased competition.

Founded in France, Ubisoft Entertainment SA has established itself as one of the defining forces in video game development and publishing.

However, as market conditions evolve, the company’s willingness to consider new investment options highlights both the challenges it faces and its commitment to sustain its growth and innovation. For further updates on the Ubisoft investment story, announcements related to Assassin’s Creed Shadows, and more exclusive gaming industry news, follow our coverage as developments unfold.

Ubisoft Tencent Assassin's Creed Bloomberg Ubisoft Entertainment SA Assassin's Creed Shadows