The Pokémon Company and Hiroshi Fujiwara have revived their Thunderbolt Project collaboration, following last year’s release that introduced the now-iconic Black Pikachu mascot.
The renewed collection centers on a small, limited run of black-themed merchandise, headlined by a life-size black Mew plush and a black Mew mascot, plus apparel items such as T-shirts, hoodies and caps.
Background and collaboration
The Thunderbolt Project is a recurring collaboration between The Pokémon Company and Hiroshi Fujiwara, founder of fragment design and a noted figure in global streetwear.
Last year’s collaboration attracted attention for its signature Black Pikachu design; the 2019 edition shifts focus to Mew while retaining the franchise’s minimalist, monochrome aesthetic.
Product lineup
Confirmed items include a life-size black Mew plush and a separate black Mew mascot piece.
The apparel range consists of T-shirts, hoodies and caps bearing the Thunderbolt Project branding.
Pricing and exact product dimensions were provided by the event retailer at the time of the announcement.
Pop-up and online sales details
A temporary pop-up store was scheduled to operate on the 6th floor of Isetan Shinjuku, within the space known as West Park / The Stage #6 In The House, running from July 17 through July 30, 2019.
A promotional booth was also set up on the first floor of Isetan Shinjuku during the same period.
The pop-up’s public hours were listed as daily from 10:00 a.m. to 8:00 p.m.
JST.
Limited-time online sales were slated to begin on the Isetan Online Store on July 20, 2019, and conclude on July 31, 2019, at 10:00 a.m.
JST.
Official statement (rewritten)
The Pokémon Company and Hiroshi Fujiwara announced they would collaborate again, describing the release as a limited selection of new black-themed items that continues the Thunderbolt Project’s fusion of Pokémon iconography and contemporary streetwear design.
Context for fans and collectors
The Thunderbolt Project ties into a broader trend of crossover merchandise that merges gaming IP with high-fashion and streetwear sensibilities.
The Pokémon franchise remains a major cultural and commercial force, managed by The Pokémon Company—a joint venture with historical ties to Nintendo and other developers—and its branded merchandise continues to appear worldwide through pop-ups, online stores and retail partners.
For collectors planning to attend or shop the Isetan event, the July 2019 dates and online window were the official sales periods announced alongside the product lineup.
The renewed collection centers on a small, limited run of black-themed merchandise, headlined by a life-size black Mew plush and a black Mew mascot, plus apparel items such as T-shirts, hoodies and caps.
Background and collaboration
The Thunderbolt Project is a recurring collaboration between The Pokémon Company and Hiroshi Fujiwara, founder of fragment design and a noted figure in global streetwear.
Last year’s collaboration attracted attention for its signature Black Pikachu design; the 2019 edition shifts focus to Mew while retaining the franchise’s minimalist, monochrome aesthetic.
Product lineup
Confirmed items include a life-size black Mew plush and a separate black Mew mascot piece.
The apparel range consists of T-shirts, hoodies and caps bearing the Thunderbolt Project branding.
Pricing and exact product dimensions were provided by the event retailer at the time of the announcement.
Pop-up and online sales details
A temporary pop-up store was scheduled to operate on the 6th floor of Isetan Shinjuku, within the space known as West Park / The Stage #6 In The House, running from July 17 through July 30, 2019.
A promotional booth was also set up on the first floor of Isetan Shinjuku during the same period.
The pop-up’s public hours were listed as daily from 10:00 a.m. to 8:00 p.m.
JST.
Limited-time online sales were slated to begin on the Isetan Online Store on July 20, 2019, and conclude on July 31, 2019, at 10:00 a.m.
JST.
Official statement (rewritten)
The Pokémon Company and Hiroshi Fujiwara announced they would collaborate again, describing the release as a limited selection of new black-themed items that continues the Thunderbolt Project’s fusion of Pokémon iconography and contemporary streetwear design.
Context for fans and collectors
The Thunderbolt Project ties into a broader trend of crossover merchandise that merges gaming IP with high-fashion and streetwear sensibilities.
The Pokémon franchise remains a major cultural and commercial force, managed by The Pokémon Company—a joint venture with historical ties to Nintendo and other developers—and its branded merchandise continues to appear worldwide through pop-ups, online stores and retail partners.
For collectors planning to attend or shop the Isetan event, the July 2019 dates and online window were the official sales periods announced alongside the product lineup.
