Pokémon 30th Anniversary: The Pokémon Company Reveals New Logo Ahead of Landmark Celebrations
As the countdown to Pokémon’s 30th anniversary begins, The Pokémon Company has unveiled a striking new logo to commemorate the occasion.
Marking three decades since the launch of Pokémon Red and Green on the Game Boy in Japan, the move honors one of the most impactful franchises in video game history and signals the start of a year-long celebration for fans worldwide. Pokémon first captured gamers’ imaginations on February 27, 1996, with the release of Pokémon Red and Green in Japan.
Developed by Game Freak and published by Nintendo, these titles introduced players to the Kanto region and set the stage for a global phenomenon that would come to define a generation.
Conceived by Satoshi Tajiri, whose childhood passion for bug collecting inspired the original concept, Pokémon’s connective gameplay—fueled by the Game Boy’s revolutionary Link Cable—transformed how players interacted and traded in-game creatures. Over the years, Pokémon has evolved far beyond its portable roots.
With mainline entries now on the Nintendo Switch, expanded multimedia ventures, and a trading card game that continues to dominate, the brand has become a cornerstone of popular culture.
Its mascot, Pikachu, remains instantly recognizable—appearing at the Macy’s Thanksgiving Day Parade for over twenty years and gracing countless promotional campaigns worldwide. To kick off 2026, The Pokémon Company released a brief yet nostalgic animation showcasing the new 30th anniversary logo.
The animation, shared via Serebii.net's official channels, is intended to set the tone for a year of celebrations, honoring the games’ legacy and their millions-strong global following. Since its inception, Pokémon has achieved unprecedented success.
It holds the title as the highest-grossing media franchise of all time, with cumulative sales of the mainline games surpassing 480 million units worldwide as of 2023.
Game Freak, the developer behind the core series, continues to innovate while honoring the classic gameplay that first brought players together.
Nintendo’s eShop and recurring Nintendo Direct announcements routinely debut new titles and content updates, keeping the fan base engaged across hardware generations. As 2026 unfolds, players can expect numerous anniversary-themed releases and cross-promotions spanning the Pokémon Café in Japan, special Pokémon TCG collaborations, and updates to new titles like Pokémon Pokopia.
While details on all planned events remain closely guarded, the reveal of the new logo underscores the enduring popularity and constant evolution of the Pokémon franchise.
It’s a fitting tribute to a series whose legacy is defined by both nostalgia and ongoing reinvention. With the 30th anniversary milestone on the horizon, Pokémon continues to bridge generations and platforms—solidifying its place in gaming history and global pop culture alike.
Marking three decades since the launch of Pokémon Red and Green on the Game Boy in Japan, the move honors one of the most impactful franchises in video game history and signals the start of a year-long celebration for fans worldwide. Pokémon first captured gamers’ imaginations on February 27, 1996, with the release of Pokémon Red and Green in Japan.
Developed by Game Freak and published by Nintendo, these titles introduced players to the Kanto region and set the stage for a global phenomenon that would come to define a generation.
Conceived by Satoshi Tajiri, whose childhood passion for bug collecting inspired the original concept, Pokémon’s connective gameplay—fueled by the Game Boy’s revolutionary Link Cable—transformed how players interacted and traded in-game creatures. Over the years, Pokémon has evolved far beyond its portable roots.
With mainline entries now on the Nintendo Switch, expanded multimedia ventures, and a trading card game that continues to dominate, the brand has become a cornerstone of popular culture.
Its mascot, Pikachu, remains instantly recognizable—appearing at the Macy’s Thanksgiving Day Parade for over twenty years and gracing countless promotional campaigns worldwide. To kick off 2026, The Pokémon Company released a brief yet nostalgic animation showcasing the new 30th anniversary logo.
The animation, shared via Serebii.net's official channels, is intended to set the tone for a year of celebrations, honoring the games’ legacy and their millions-strong global following. Since its inception, Pokémon has achieved unprecedented success.
It holds the title as the highest-grossing media franchise of all time, with cumulative sales of the mainline games surpassing 480 million units worldwide as of 2023.
Game Freak, the developer behind the core series, continues to innovate while honoring the classic gameplay that first brought players together.
Nintendo’s eShop and recurring Nintendo Direct announcements routinely debut new titles and content updates, keeping the fan base engaged across hardware generations. As 2026 unfolds, players can expect numerous anniversary-themed releases and cross-promotions spanning the Pokémon Café in Japan, special Pokémon TCG collaborations, and updates to new titles like Pokémon Pokopia.
While details on all planned events remain closely guarded, the reveal of the new logo underscores the enduring popularity and constant evolution of the Pokémon franchise.
It’s a fitting tribute to a series whose legacy is defined by both nostalgia and ongoing reinvention. With the 30th anniversary milestone on the horizon, Pokémon continues to bridge generations and platforms—solidifying its place in gaming history and global pop culture alike.
