Pokémon Company Unveils Pokécology-Themed Natural History Museum Pop-Up Store
The Pokémon Company is set to open a highly anticipated pop-up store at London’s Natural History Museum later this month, celebrating a new theme: Pokécology.
This limited-time event, running from January 26 to April 19, 2025, showcases unique merchandise inspired by the study of Pokémon habitats and in-world ecology—a truly fitting collaboration for the museum’s renowned scientific focus. Pokécology, a concept drawing from Yoshinari Yonehara’s bestselling Japanese book "Pokécology: An Illustrated Guide to Pokémon Ecology," examines Pokémon through the lens of real-world environmental science and biomes.
The popularity of this theme has recently surged, prompting both an English-language release for Yonehara’s book later in 2025 and this immersive experience at one of the UK’s most iconic museums. Exclusive Pokémon Merchandise and Collaborations The Natural History Museum pop-up store promises an impressive selection of exclusive Pokémon merchandise with a paleontological twist.
Among the highlights are dinosaur-inspired Pokémon prints, limited-edition pins, and a distinctive Pikachu “research notes” tote bag.
Fans will also find a plush featuring Pikachu hugging the museum's likeness, tapping directly into the Pokécology spirit. One of the standout items is an oversized Pokémon Trading Card Game (TCG) promo card commemorating the collaboration.
This special collectible features Pikachu strolling through the museum's grand central hall and will be available from select UK retailers beginning January 30, 2025. For those unable to secure tickets for the sold-out pop-up store, there’s good news: select items from the event will be available for purchase online via both the official Pokémon Center and the Natural History Museum’s web store—though demand is expected to exceed supply, as is often the case with exclusive Pokémon goods. Expanding Pokémon Pop-Ups Across London In related news, The Pokémon Company recently disclosed more details about another major Pokémon pop-up scheduled to coincide with next month’s European International Championships, also taking place in London.
These back-to-back events strongly reinforce the UK’s status as a central hub for Pokémon fandom and collectible culture in 2025. With the pop-up store putting the spotlight on Pokécology, the partnership between Pokémon Company and the Natural History Museum underscores an innovative crossover between science education and gaming.
Fans and collectors alike are already eagerly counting down the days until these unique Pokémon-themed experiences open their doors.
This limited-time event, running from January 26 to April 19, 2025, showcases unique merchandise inspired by the study of Pokémon habitats and in-world ecology—a truly fitting collaboration for the museum’s renowned scientific focus. Pokécology, a concept drawing from Yoshinari Yonehara’s bestselling Japanese book "Pokécology: An Illustrated Guide to Pokémon Ecology," examines Pokémon through the lens of real-world environmental science and biomes.
The popularity of this theme has recently surged, prompting both an English-language release for Yonehara’s book later in 2025 and this immersive experience at one of the UK’s most iconic museums. Exclusive Pokémon Merchandise and Collaborations The Natural History Museum pop-up store promises an impressive selection of exclusive Pokémon merchandise with a paleontological twist.
Among the highlights are dinosaur-inspired Pokémon prints, limited-edition pins, and a distinctive Pikachu “research notes” tote bag.
Fans will also find a plush featuring Pikachu hugging the museum's likeness, tapping directly into the Pokécology spirit. One of the standout items is an oversized Pokémon Trading Card Game (TCG) promo card commemorating the collaboration.
This special collectible features Pikachu strolling through the museum's grand central hall and will be available from select UK retailers beginning January 30, 2025. For those unable to secure tickets for the sold-out pop-up store, there’s good news: select items from the event will be available for purchase online via both the official Pokémon Center and the Natural History Museum’s web store—though demand is expected to exceed supply, as is often the case with exclusive Pokémon goods. Expanding Pokémon Pop-Ups Across London In related news, The Pokémon Company recently disclosed more details about another major Pokémon pop-up scheduled to coincide with next month’s European International Championships, also taking place in London.
These back-to-back events strongly reinforce the UK’s status as a central hub for Pokémon fandom and collectible culture in 2025. With the pop-up store putting the spotlight on Pokécology, the partnership between Pokémon Company and the Natural History Museum underscores an innovative crossover between science education and gaming.
Fans and collectors alike are already eagerly counting down the days until these unique Pokémon-themed experiences open their doors.
