Team17 Group Rebrands to Everplay Group plc, Retains Team17 Developer Brand

Team17 Group, a prominent force in the video games industry and publisher behind acclaimed titles for platforms like the Nintendo Switch and beyond, has officially announced its corporate rebranding to Everplay Group plc.

The announcement was made public on January 23, 2025, marking a new chapter in the company's evolution since it originally listed on the London Stock Exchange (LSE) in 2018. Everplay Group’s Statement on Rebranding The company’s statement emphasized that the move to rebrand as Everplay Group plc represents a significant milestone, highlighting a focus on growth and creative longevity.

The name 'everplay' encapsulates the organization’s ambition "to never stop playing" and its commitment to delivering engaging, lifelong entertainment experiences.

Importantly for industry professionals and fans, Everplay confirmed that the established Team17 name—which has become synonymous with hit franchises and indie games on the Nintendo eShop—will endure in all of its classic developer, publisher, and games label roles. Other Core Brands to Remain Unchanged In addition to the retention of the Team17 brand, Everplay Group assured that other successful subsidiaries, including astragon Entertainment—widely recognized for its simulation game catalog—and StoryToys, known for educational apps, will continue to operate under their current names.

According to the group, this approach will streamline the corporate structure and mitigate any potential marketplace confusion by clearly distinguishing the Team17 division from the parent company. Steve Bell, CEO of everplay, commented on the rebranding, stating that the new identity better mirrors the company's substantial transformation following its IPO.

He explained that Everplay aims to foster greater cross-team collaboration and drive expansion into adjacent sectors in the wider indie gaming market.

Bell further emphasized the group’s mission to craft groundbreaking and inspiring games that bring lasting joy to players worldwide, expressing confidence that the Everplay brand will soon be synonymous with lifetime play experiences. Implementation Timeline and Industry Impact The official transition to the Everplay Group plc branding is scheduled to take effect in early February 2025.

This update marks a strategic evolution, positioning the company for continued innovation across the Nintendo Switch, eShop, and additional platforms, all without disrupting the legacy of Team17’s celebrated games or its rapport with developers and players alike. With Team17 titles maintaining a strong presence in the digital marketplace and with the company’s expanded vision now under the Everplay name, fans and partners can expect the same dedication to quality and creativity that propelled the brand to success on leading gaming consoles and digital services.

London Team17 London Stock Exchange astragon Entertainment StoryToys Everplay Group plc