Nintendo Switch 2 Pricing May Shift Amid Tariff Changes, Confirms President Furukawa

Nintendo has officially confirmed that the price of the highly anticipated Nintendo Switch 2 could be subject to change if there are substantial shifts in global trade tariffs.

This insight comes directly from Nintendo president Shuntaro Furukawa, who spoke with Yahoo! Japan about the company’s next-generation hardware plans. Background and Global Rollout Set to launch worldwide on June 5, 2025, the Nintendo Switch 2 is positioned as the successor to the best-selling Nintendo Switch platform.

The upcoming system will retail for £395.99 in the United Kingdom, €469.99 in Europe, and $449.99 in the United States.

Nintendo aims to deliver a robust and popular launch for the Switch 2, reinforcing its continued commitment to innovation in the home console and hybrid handheld market. Key Statement from Nintendo Leadership When asked about the pricing strategy for the Nintendo Switch 2, President Furukawa stated that Nintendo’s top priority is to bring the new console to as many players as possible swiftly.

He further clarified that should "tariff assumptions change decisively in the future, Nintendo will evaluate and, if necessary, enact pricing adjustments after thoroughly considering all relevant factors." Furukawa’s measured response, as translated and relayed via Yahoo! Japan and Genki_JPN, underscores Nintendo’s pragmatic approach to evolving economic conditions. Production Targets and Sales Projections Nintendo has set an ambitious sales target, forecasting that 15 million units of the Switch 2 will be sold by the end of March 2026.

To meet this demand, the company is proactively strengthening its global production lines.

Notably, the profit margins for the Nintendo Switch 2 will be lower than those of the original Switch at launch, emphasizing Nintendo’s strategy to prioritize a rapid install base expansion over higher immediate profits. Looking Forward: Next Steps for Nintendo Switch 2 Anticipation for the Nintendo Switch 2 remains high within the gaming community, especially following the release of the official overview trailer and widespread coverage through recent Nintendo Direct presentations.

As the June 2025 release date approaches, Nintendo’s approach to pricing, production, and global availability will be closely watched by both industry experts and consumers alike. The Nintendo Switch 2 is slated to build on the company’s rich hardware legacy, further supported by digital distribution through the eShop and enhanced performance capabilities.

With clear goals and transparent communication, Nintendo is setting the stage for another significant chapter in its storied hardware platform history.

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