Target Announces Nationwide Nintendo Switch 2 Launch Events Ahead of Global Release

In a significant partnership supporting the highly anticipated launch of the Nintendo Switch 2, major retailer Target has announced a series of launch events across its stores throughout the United States.

These in-store celebrations will mark the global release of Nintendo’s next-generation console, scheduled for June 5, 2025. A Highlight at Orlando Millenia Target's flagship event will be held at its Orlando Millenia store, running from 8 a.m.

to 4 p.m.

on launch day.

Attendees can expect what Target describes as its "most epic event" for fans.

Activities will include interactive gaming stations, opportunities to win prizes, appearances by Bullseye—the retailer’s beloved mascot—as well as exclusive Nintendo merchandise and giveaways, all available while supplies last. Launch Events Across the United States Beyond Orlando, Target has confirmed that every store nationwide will offer "ultra-fun giveaways" for visiting customers on June 5, again while supplies last.

The coordinated effort underscores both companies’ intent to generate excitement around the Nintendo Switch 2 release and bring together the gaming community in person for one of the year’s major hardware launches. Nintendo Switch 2 Global Launch Details The Nintendo Switch 2, the latest evolution of Nintendo’s flagship gaming hardware, will become available at global retailers—including Target—on June 5, 2025.

The device will be priced at $449.99 in the United States, £395.99 in the United Kingdom, and €469.99 across European markets.

Nintendo continues to build on the legacy of the original Nintendo Switch, which has sold more than 125 million units worldwide since its initial debut in 2017, according to official Nintendo sales data. A Tradition of Celebrated Launches Nintendo and Target have a history of close collaboration for major game and hardware launches, often incorporating community-focused events and exclusive merchandise to engage dedicated fans.

This partnership for the Nintendo Switch 2 aims to create an unforgettable launch day experience and further solidify both companies’ presence in the gaming industry. For more information on the Nintendo Switch 2 launch and upcoming Target events, customers are encouraged to check Target’s official website or visit their local retailer.

As June 5 nears, anticipation continues to build for Nintendo’s next chapter in console innovation, offering new features and enhanced gameplay experiences for fans around the world.

Nintendo Switch 2 Nintendo Switch Nintendo Switch 2 Switch Target Switch 2 launch Orlando Millenia eShop