Published on: October 10, 2025
Nintendo has surprised European gamers as notable retailers are lowering prices on the highly anticipated Nintendo Switch 2 and associated bundles.
Amid an industry trend of rising hardware costs, this move sets the Switch 2 apart during its critical launch window.
The new hardware, expected to expand on the phenomenal success of the original Nintendo Switch—which has sold over 125 million units globally—has drawn significant attention from fans and industry analysts alike.
Retailers in France have been the first to implement these price reductions.
As initially reported by My Nintendo News, Amazon France adjusted its pricing for the Mario Kart World Switch 2 bundle and for pre-orders of Pokémon Legends: Z-A, reducing the price by 6% from €499.99 to €469.
Standard editions of the Switch 2 have reportedly sold out at the retailer, underlining robust demand, but French gaming outlet Nintendo Town observed a similar reduction, listing the standard console at €419.
E.Leclerc, another prominent French retailer, has mirrored this 6% discount on both standalone consoles and bundles.
While the price drop amounts to around €30, it represents tangible savings that may encourage additional accessory or game purchases.
Following the pattern seen with Switch 2 game prices, some French outlets moved quickly after the hardware’s reveal to undercut Nintendo’s suggested €80 retail price.
Recent listings for major titles, including Donkey Kong Bananza and The Legend of Zelda: Tears of the Kingdom, have appeared near the €60 mark—a considerably more attractive price point for consumers.
A statement from Nintendo Town, paraphrased for clarity, notes that these pricing changes echo retailer behavior seen immediately after the hardware’s announcement, when select stores opted to defy the manufacturer’s recommendations in favor of consumer affordability.
As the Switch 2 approaches global release, the spotlight will be on European pricing strategies, especially with Black Friday on the horizon.
It’s unclear whether the current discounts are temporary or a long-term shift in approach, but the trend could position the Nintendo Switch 2 favorably as the market heads into the crucial holiday season.
Fans and industry watchers will be monitoring closely via platforms like the Nintendo eShop and upcoming Nintendo Direct events for further developments and price movements.
With retailers in France leading the way, players across Europe may soon benefit from more competitive pricing as the Nintendo Switch 2 enters the next phase of the gaming generation.
Nintendo Switch 2 Nintendo Switch Nintendo Europe Switch 2 Switch Amazon France retailers E.Leclerc Amazon France Nintendo Town My Nintendo News Donkey Kong Bananza Pokémon Legends: Z-A Tears of the Kingdom