Nintendo Switch 2 Marketing Shines Globally with Tower-Scale Launch in Saudi Arabia

Nintendo has officially rolled out its most ambitious international marketing campaign for the Nintendo Switch 2, turning the global spotlight toward Saudi Arabia’s iconic Kingdom Centre.

As anticipation builds for Nintendo’s next-generation console, the company is leveraging high-profile real estate and striking visual displays to ensure the Switch 2’s worldwide prominence. The Kingdom Centre, located in Riyadh and once recognized as Saudi Arabia’s tallest tower, recently illuminated its facade with vibrant promotional visuals for the Nintendo Switch 2.

This bold advertisement not only featured the new hardware, but also showcased Mario Kart World—highlighting recognizable characters such as Princess Peach and the game’s signature logo.

The towering display underscores Nintendo's commitment to engaging both dedicated fans and a broader audience during the console's global debut. According to multiple verified sources, this is one of several planned large-scale marketing initiatives designed to build momentum for the Nintendo Switch 2 ahead of and following its international launch.

The campaign marks a significant step in Nintendo’s global strategy, as the company seeks to maintain its leadership in the gaming industry after the remarkable success of the original Nintendo Switch system, which first launched in March 2017 and rapidly grew into one of the best-selling home consoles worldwide. A Nintendo spokesperson, speaking through official materials distributed to the press, emphasized the importance of making an impact on iconic landmarks across key regions as part of the Switch 2 launch campaign.

By selecting the Kingdom Centre—a symbol of modernity and progress in Riyadh—Nintendo demonstrates its recognition of the Middle East as a growing market for gaming and digital entertainment.

The campaign also highlights the appeal of flagship franchises like Mario Kart, which has been an enduring critical and commercial success since its debut in 1992. The new Nintendo Switch 2 promises to build on its predecessor’s hybrid gameplay model, offering enhanced hardware capabilities, improved graphics, and expanded online features.

By utilizing landmarks such as the Kingdom Centre for prominent advertising, Nintendo is ensuring that fans and newcomers alike are well aware of the latest innovations coming to the Nintendo eShop and platforms featuring exclusive first-party titles. The marketing campaign’s reach is not limited to Saudi Arabia.

Nintendo has initiated coordinated promotional activities worldwide, including North America, Europe, and Asia-Pacific, reinforcing the Switch 2 as the centerpiece of the company’s next hardware generation.

The global approach also coincides with the impending launch of Mario Kart World, poised to become a major attraction on the Nintendo Switch platform and a key driver for continued franchise engagement. The Nintendo Switch 2 is poised to continue the company’s legacy of innovation and commercial success, with industry analysts and lifelong fans closely following every new announcement.

As the console's marketing presence lights up prominent cityscapes from Riyadh to Tokyo, Nintendo signals its commitment to delivering next-generation gaming to audiences around the globe.

Nintendo Switch 2 Mario Kart Nintendo Switch Mario Kart World Nintendo Mario Switch 2 Switch Saudi Arabia Kart Kingdom Centre Princess Peach