Nintendo Expands Its Super Mario Brand with Exclusive IRVINS Snack Collaboration in Singapore
Nintendo, renowned for its iconic Super Mario franchise and innovative Nintendo Switch console, has teamed up with popular Singaporean snack brand IRVINS for a limited edition line of Super Mario-themed snacks.
This unique partnership brings together two household names in their respective industries, offering fans in Singapore a new way to celebrate the beloved Mario universe. Beginning this month, customers can find IRVINS’ signature salted egg snacks dressed in vibrant Super Mario packaging, merging the recognizable charm of Nintendo’s characters with IRVINS’ distinct flavors.
The line-up includes three exclusive snack releases: Hot Boom Salted Egg Potato Chips featuring Bowser-themed packaging, Truffle Potato Chips adorned with Princess Peach artwork, and Salted Egg Fish Skin highlighted by classic Mario iconography.
These special edition snacks are available exclusively at IRVINS’ outlet located at JEWEL, Changi Airport, as well as through the IRVINS online store.
Known for their distinct crunch and bold flavors, IRVINS snacks have gained a strong following both locally and internationally.
With this collaboration, Nintendo continues to expand its brand presence in Southeast Asia, tapping into the region’s dynamic pop culture and culinary scene. A representative of IRVINS stated, rephrased for clarity, that the collaboration presents an exciting opportunity for fans to enjoy their favorite snacks alongside Nintendo’s timeless characters, blending fun, nostalgia, and taste.
The limited-time promotion is available only while stocks last, encouraging both gamers and snack enthusiasts to act quickly in order to secure these collectible items. Nintendo’s strategy of partnering with prominent local brands demonstrates its ongoing commitment to engaging fans beyond traditional game platforms and retail spaces like the eShop and Nintendo Direct presentations.
This collaboration with IRVINS follows a global trend for video game companies to connect with audiences through creative lifestyle and merchandise offerings. The Super Mario series, first launched in 1985, celebrates nearly four decades of cultural impact, and continues to see new innovations—including crossovers like this recent food collaboration.
As the Nintendo Switch continues to perform strongly in sales worldwide, promotional initiatives such as this highlight Nintendo’s adaptability and unique approach to fan engagement. The IRVINS x Super Mario snacks are available now in Singapore, providing a limited window for fans and collectors.
Customers interested in securing these products can visit the IRVINS outlet at Changi Airport JEWEL or browse the company’s online store, available until supplies last.
This unique partnership brings together two household names in their respective industries, offering fans in Singapore a new way to celebrate the beloved Mario universe. Beginning this month, customers can find IRVINS’ signature salted egg snacks dressed in vibrant Super Mario packaging, merging the recognizable charm of Nintendo’s characters with IRVINS’ distinct flavors.
The line-up includes three exclusive snack releases: Hot Boom Salted Egg Potato Chips featuring Bowser-themed packaging, Truffle Potato Chips adorned with Princess Peach artwork, and Salted Egg Fish Skin highlighted by classic Mario iconography.
These special edition snacks are available exclusively at IRVINS’ outlet located at JEWEL, Changi Airport, as well as through the IRVINS online store.
Known for their distinct crunch and bold flavors, IRVINS snacks have gained a strong following both locally and internationally.
With this collaboration, Nintendo continues to expand its brand presence in Southeast Asia, tapping into the region’s dynamic pop culture and culinary scene. A representative of IRVINS stated, rephrased for clarity, that the collaboration presents an exciting opportunity for fans to enjoy their favorite snacks alongside Nintendo’s timeless characters, blending fun, nostalgia, and taste.
The limited-time promotion is available only while stocks last, encouraging both gamers and snack enthusiasts to act quickly in order to secure these collectible items. Nintendo’s strategy of partnering with prominent local brands demonstrates its ongoing commitment to engaging fans beyond traditional game platforms and retail spaces like the eShop and Nintendo Direct presentations.
This collaboration with IRVINS follows a global trend for video game companies to connect with audiences through creative lifestyle and merchandise offerings. The Super Mario series, first launched in 1985, celebrates nearly four decades of cultural impact, and continues to see new innovations—including crossovers like this recent food collaboration.
As the Nintendo Switch continues to perform strongly in sales worldwide, promotional initiatives such as this highlight Nintendo’s adaptability and unique approach to fan engagement. The IRVINS x Super Mario snacks are available now in Singapore, providing a limited window for fans and collectors.
Customers interested in securing these products can visit the IRVINS outlet at Changi Airport JEWEL or browse the company’s online store, available until supplies last.
