Super Mario Run Hits $30 Million Milestone in iOS Revenue for Nintendo

Super Mario Run, the mobile platformer from Nintendo, has proven to be a resounding financial success since its debut.

Released exclusively on iOS devices on December 15, 2016, the game quickly soared up the App Store charts—becoming one of the most downloaded titles during the busy holiday season.

The surge in downloads was boosted by new iPhone and iPad owners eager for fresh content, providing Nintendo with a robust entry into the mobile gaming market. According to trusted industry analyst firm Newzoo, Super Mario Run amassed an impressive 90 million downloads within its first month on the App Store.

Out of this massive player base, approximately 3.4 percent—about 3 million users—opted to purchase the full version of the game.

With a price tag of $9.99 for the complete experience, Super Mario Run generated nearly $30 million in revenue in less than a month. While some commentators have noted that the conversion rate for paid users remains modest compared to the install base, the revenue figure underscores the strong appeal of Nintendo's flagship character on mobile devices.

Notably, these numbers reflect only the iOS user base, as Super Mario Run was not yet available on Android at the time of reporting.

The impressive sales performance is expected to grow once the game launches on Google Play Store, expanding its potential market significantly. In a statement last month, Nintendo confirmed the opening of pre-registration for Super Mario Run on Android platforms, signaling the company’s continued investment and confidence in mobile gaming.

This move indicates a strategic play to capture a broader audience beyond the Apple ecosystem and further increase the game's profitability. Super Mario Run stands as one of Nintendo’s most high-profile mobile launches, blending classic Mario platforming gameplay with a design tailored for touchscreen devices.

The app’s initial success highlights the company’s ability to leverage its well-established intellectual property outside of dedicated hardware like the Nintendo Switch, capitalizing on the massive reach of smartphones. As the gaming industry continues tracking the evolving performance of Super Mario Run across different platforms, Nintendo’s foray into mobile remains a notable example of how established franchises can drive significant engagement and revenue in the expanding digital marketplace.

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