Super Mario Brothers Soup: Nintendo and Campbell Soup Deliver a Playful Collaboration

Nintendo continues to expand its iconic brand beyond video games through unique merchandising partnerships, and its latest collaboration with Campbell Soup Company brings a dash of Mushroom Kingdom magic to grocery store shelves.

The newly launched Super Mario Brothers Soup blends the classic flavors and nostalgia of Campbell’s condensed soups with the playful imagery of Nintendo’s legendary franchise, appealing to fans young and old.

Now available at national retailers and grocery stores, Campbell Soup's Super Mario Brothers Soup features eye-catching cans adorned with beloved characters Mario, Luigi, and Yoshi.

This release leverages Nintendo’s rich legacy, which stretches from its origins in 1985 with the original 'Super Mario Bros.' on the Nintendo Entertainment System to present-day success stories such as 'Super Mario Odyssey' on the Nintendo Switch.

Inside each can, consumers will find six exclusive pasta shapes inspired by the Super Mario universe.

The shapes include Mario himself, green shells, super mushrooms, goombas, iconic power-up blocks, and fire flowers, creating a playful connection between lunchtime and the Nintendo classics cherished across generations.

With its attention to detail, this collaboration highlights Nintendo’s careful stewardship of its intellectual property, while offering fans another accessible way to celebrate their favorite characters outside of digital adventures. In a statement provided by Campbell Soup Company, the brand emphasized its excitement about partnering with Nintendo, describing the project as an opportunity to bring families together over a meal that doubles as a nostalgic nod to classic gaming.

Their commitment to quality and to working with respected partners showcases both companies' reputation in their respective industries.

The Super Mario Brothers Soup joins a long lineup of licensed Nintendo products, reflecting the company’s innovative approach to brand engagement beyond the Nintendo Switch and its digital ecosystem.

This launch is also part of Campbell Soup’s ongoing commitment to offering both comforting favorites and novel limited-edition products that cater to fan communities.

For those mindful of nutrition, each half-cup serving of the condensed Super Mario Brothers Soup contains 70 calories, 2g total fat, 1g dietary fiber, and 3g protein.

The soup is also fortified with 10% of the daily value of Vitamin A and provides modest percentages of calcium and iron, aligning with Campbell's nutritional standards. This exclusive offering is now stocked at major grocery outlets nationwide, making it easy for Nintendo fans to pick up a can and add a splash of nostalgia to their next meal.

Whether you’re a lifelong gamer who encountered Mario on the NES or someone new to the franchise via the Nintendo Switch and eShop, the Super Mario Brothers Soup is a delicious reminder of the enduring power of Nintendo’s characters and creativity.

Nintendo Campbell Soup Company Super Mario Brothers Mario Luigi Yoshi