Nintendo Life Celebrates 20 Years: From GameCube Origins to Gaming Media Powerhouse

Nintendo Life Celebrates 20 Years: From GameCube Origins to Gaming Media Powerhouse Nintendo Life, one of the most renowned sources for Nintendo Switch news and industry coverage, celebrates its 20th anniversary in 2024.

The site, which emerged in the mid-2000s as a new voice dedicated to Nintendo fans, has grown in scope and influence alongside the gaming landscape, marking two decades full of milestones, partnerships, and a dedicated global community. Founded in late 2005, Nintendo Life was launched in an era still dominated by the GameCube and well before the rise of the Nintendo Switch, iPhones, or streaming platforms like YouTube.

The site originated from a passion project following the success of an earlier website focused solely on the GameCube.

As Nintendo teased its then-upcoming 'Revolution' console (later known as the Wii), the founders felt inspired to create a hub for Nintendo news, reviews, and features that would evolve into a daily destination for gamers. The journey from its hobbyist beginnings to an authoritative source has been marked by continuous growth.

As chronicled by one of the site's founders, the name "Nintendo Life" proved truly fitting—over the past 20 years, its influence has permeated every aspect of their professional journey, shaping the lives of contributors and readers alike.

What began as a personal project quickly scaled up into a full-fledged business.

Today, Nintendo Life boasts a team comprising both seasoned staff and new voices, many of whom launched their careers in gaming journalism through the site.

"The site has become a centerpiece in the gaming community, thanks to the hard work and dedication of our diverse staff, past and present," a founding editor reflected, highlighting the human element underpinning its success. Beyond providing industry-leading Nintendo Switch coverage, Nintendo Life has benefited greatly from the enduring support of Nintendo UK and Nintendo of America.

These partnerships have fostered mutual respect and fruitful collaboration throughout the site's history.

Over the years, the brand has also recognized the challenges and milestones Nintendo itself has faced—especially during the successful Nintendo Switch era—while maintaining an independent, fan-oriented editorial approach. Community remains at the core of Nintendo Life.

Whether you're a longtime reader or discovering the site for the first time, the editorial team emphasizes its appreciation for the audience’s ongoing engagement.

"Our readers are central to everything we do—without your support, Nintendo Life would not exist," the team shared in its anniversary message. Nintendo Life’s evolution didn’t stop at one site.

The parent company, Hookshot, has expanded to launch and operate other popular gaming outlets including Push Square, Pure Xbox, and Time Extension, each catering to dedicated platform communities.

Most recently, Hookshot partnered with the newly independent Digital Foundry to launch a new website, signaling further growth and collaboration within the broader gaming media landscape. As Nintendo Life marks this impressive 20-year milestone, it stands as a testament to the resilience, adaptability, and passion that define the gaming community.

With enduring partnerships, a loyal readership, and a forward-looking vision under the Hookshot umbrella, Nintendo Life continues to shape how fans experience Nintendo Switch news and gaming culture worldwide.

Nintendo GameCube Nintendo Life Nintendo Switch Hookshot Nintendo UK Nintendo of America Push Square Pure Xbox Time Extension Digital Foundry