The announcement comes amid continued cross-media expansion for the franchise and follows the successful theatrical releases of Sonic the Hedgehog (2020) and Sonic the Hedgehog 2 (2022).
Background and context
Sonic the Hedgehog first debuted on June 23, 1991, and the property has since grown into one of Sega's signature franchises.
The series has spanned core platformers, spin-offs, and multimedia adaptations.
Sonic titles have historically appeared on Nintendo hardware as well as on PlayStation, Xbox and PC; in recent years, Nintendo Switch owners have been able to access Sonic games through retail releases and the Nintendo eShop.
What the roadmap reveals
Sega's roadmap explicitly lists a new Sonic-themed theatrical release scheduled for 2028.
The company characterized the project as a major theatrical event, signaling a priority release intended for wide cinema distribution.
In addition to the 2028 film, Sega stated it will continue to expand the franchise across multiple forms of entertainment — including additional films and new game projects — as part of its ongoing strategy for the IP.
Rewritten notable statements
Rather than quoting the roadmap verbatim, Sega's messaging can be summarized as follows: the 2028 project is intended as a high-profile theatrical 'event' and the company plans to keep investing in the Sonic brand across movies, games and related adventures.
Franchise and developer notes
Sonic Team, Sega's internal development group that created the original 1991 title, remains closely associated with the core franchise.
The Sonic film series to date has been distributed by Paramount Pictures, with the first two films released in 2020 and 2022 respectively.
Sega's roadmap underscores the company's long-term commitment to Sonic as a cross-platform, transmedia franchise, which will continue to include releases for platforms such as the Nintendo Switch and digital storefronts like the eShop.
What this means for fans and industry watchers
For players, developers and publishers watching franchise strategies, Sega's roadmap confirms a steady cadence of high-profile Sonic content headed toward 2028 and beyond.
With anniversary initiatives underway in 2026 and the new theatrical entry on the calendar, Sonic will remain a focal IP for Sega across games, cinema and broader media partnerships.