Sonic Boom Producer Explains SEGA’s Silence Ahead of Wii U and 3DS Launch
SEGA’s highly anticipated Sonic Boom is generating significant buzz across gaming communities, with fans eager for updates regarding its release for Nintendo’s Wii U and Nintendo 3DS platforms.
Despite an initial marketing push earlier this year outlining the future of the iconic Sonic franchise, SEGA has maintained a relatively low profile in the months since.
The reason for this approach, according to series producer Stephen Frost, is a deliberate and strategic effort tied closely to the enormous scope of the project and the involvement of numerous business partners. Speaking publicly on Sonic Stadium, Stephen Frost, lead producer for Sonic Boom, provided clear insight into SEGA’s communication strategy.
Frost noted that the initial announcement of the Sonic Boom initiative was timed carefully, stating, “There were specific reasons behind when we unveiled Sonic Boom.
With so many partners invested in different elements such as the game, television series, and merchandise it’s crucial to respect their schedules and needs.” Frost emphasized that Sonic Boom represents a collaborative venture far beyond just a single video game, stretching into an entire entertainment ecosystem.
As such, public updates must be orchestrated with precision to ensure that no one component of the project disrupts another. Frost acknowledged the enthusiasm and impatience many fans feel, saying he understands the desire for more information about the Nintendo Wii U and 3DS titles.
He recognized the team’s dedication, mentioning the long hours and late nights everyone has committed to bringing the new iteration of Sonic to life.
Frost explained that, with the game, animated series, and a new toy line all in the pipeline, SEGA is pacing the release of new information to ensure maximum impact as the launch nears.
He assured fans that while more details will be revealed during E3 2014, not every aspect will be disclosed at once.
According to Frost, fans can expect a steady flow of new assets and details following the event.
"Please bear with us," he urged fans, adding that SEGA is working diligently on new screens and materials, including a first look at the 3DS version, and even hinted at a surprise to come. Sonic Boom will launch exclusively on Wii U and Nintendo 3DS later this year, underscoring SEGA’s commitment to Nintendo’s platforms and the ongoing evolution of the Sonic franchise.
As the campaign intensifies and new information becomes available around E3, fans and industry professionals alike will be watching closely to see how SEGA’s unified approach pays off across both gaming hardware and multimedia channels.
Despite an initial marketing push earlier this year outlining the future of the iconic Sonic franchise, SEGA has maintained a relatively low profile in the months since.
The reason for this approach, according to series producer Stephen Frost, is a deliberate and strategic effort tied closely to the enormous scope of the project and the involvement of numerous business partners. Speaking publicly on Sonic Stadium, Stephen Frost, lead producer for Sonic Boom, provided clear insight into SEGA’s communication strategy.
Frost noted that the initial announcement of the Sonic Boom initiative was timed carefully, stating, “There were specific reasons behind when we unveiled Sonic Boom.
With so many partners invested in different elements such as the game, television series, and merchandise it’s crucial to respect their schedules and needs.” Frost emphasized that Sonic Boom represents a collaborative venture far beyond just a single video game, stretching into an entire entertainment ecosystem.
As such, public updates must be orchestrated with precision to ensure that no one component of the project disrupts another. Frost acknowledged the enthusiasm and impatience many fans feel, saying he understands the desire for more information about the Nintendo Wii U and 3DS titles.
He recognized the team’s dedication, mentioning the long hours and late nights everyone has committed to bringing the new iteration of Sonic to life.
Frost explained that, with the game, animated series, and a new toy line all in the pipeline, SEGA is pacing the release of new information to ensure maximum impact as the launch nears.
He assured fans that while more details will be revealed during E3 2014, not every aspect will be disclosed at once.
According to Frost, fans can expect a steady flow of new assets and details following the event.
"Please bear with us," he urged fans, adding that SEGA is working diligently on new screens and materials, including a first look at the 3DS version, and even hinted at a surprise to come. Sonic Boom will launch exclusively on Wii U and Nintendo 3DS later this year, underscoring SEGA’s commitment to Nintendo’s platforms and the ongoing evolution of the Sonic franchise.
As the campaign intensifies and new information becomes available around E3, fans and industry professionals alike will be watching closely to see how SEGA’s unified approach pays off across both gaming hardware and multimedia channels.
