Sanrio Party Land announced as first title under Sanrio Games
Sanrio has confirmed its next step into self-publishing with Sanrio Party Land, a party board game featuring Hello Kitty and other Sanrio characters.
The title is slated to release in Fall 2026 on Nintendo Switch and the upcoming Switch 2, and will let players create custom characters and compete in a series of mini-games across a board-game format.
Sanrio also indicated it plans to publish an additional game later this year under the same Sanrio Games umbrella.
Sanrio Games: a publisher strategy grounded in IP
Sanrio described Sanrio Games as a new publishing arm that will take a leading role in planning and development for global releases.
The company framed the initiative as part of its broader long-term vision announced in May 2025, which it characterized as 'a lighthouse guiding everyone to smiles.' Sanrio reiterated that its founding philosophy of Minna Nakayoku, translated as 'Getting Along Together,' continues to guide how it develops and deploys character IP across media.
What Sanrio says about game-first IP
Sanrio has long licensed its characters to external developers and publishers.
Under the Sanrio Games label, Sanrio will expand beyond licensing by self-publishing projects that range from character-driven experiences to genre-diverse titles, and by exploring the creation of new intellectual property originating in games.
The company also plans to tie game releases into existing Sanrio services such as the Sanrio+ membership program, retail shops, and theme parks to create integrated entertainment experiences.
Gameplay and platform details
Sanrio Party Land will be positioned as a family-friendly party title that emphasizes character customization and short-form mini-games.
The planned platforms listed by Sanrio are Nintendo Switch and Switch 2; any platform-specific details, online features, pricing, and eShop release listings have not been announced yet.
What to watch next
Sanrio has committed to additional releases under the Sanrio Games brand and will provide further details ahead of Sanrio Party Land's Fall 2026 launch.
Stay tuned for official release dates, platform storefront listings, and hands-on previews as Sanrio shares more information.
Sanrio has confirmed its next step into self-publishing with Sanrio Party Land, a party board game featuring Hello Kitty and other Sanrio characters.
The title is slated to release in Fall 2026 on Nintendo Switch and the upcoming Switch 2, and will let players create custom characters and compete in a series of mini-games across a board-game format.
Sanrio also indicated it plans to publish an additional game later this year under the same Sanrio Games umbrella.
Sanrio Games: a publisher strategy grounded in IP
Sanrio described Sanrio Games as a new publishing arm that will take a leading role in planning and development for global releases.
The company framed the initiative as part of its broader long-term vision announced in May 2025, which it characterized as 'a lighthouse guiding everyone to smiles.' Sanrio reiterated that its founding philosophy of Minna Nakayoku, translated as 'Getting Along Together,' continues to guide how it develops and deploys character IP across media.
What Sanrio says about game-first IP
Sanrio has long licensed its characters to external developers and publishers.
Under the Sanrio Games label, Sanrio will expand beyond licensing by self-publishing projects that range from character-driven experiences to genre-diverse titles, and by exploring the creation of new intellectual property originating in games.
The company also plans to tie game releases into existing Sanrio services such as the Sanrio+ membership program, retail shops, and theme parks to create integrated entertainment experiences.
Gameplay and platform details
Sanrio Party Land will be positioned as a family-friendly party title that emphasizes character customization and short-form mini-games.
The planned platforms listed by Sanrio are Nintendo Switch and Switch 2; any platform-specific details, online features, pricing, and eShop release listings have not been announced yet.
What to watch next
Sanrio has committed to additional releases under the Sanrio Games brand and will provide further details ahead of Sanrio Party Land's Fall 2026 launch.
Stay tuned for official release dates, platform storefront listings, and hands-on previews as Sanrio shares more information.