Yoshi's Crafted World Launches with Innovative Japanese Promo Ahead of Nintendo Switch Release

Yoshi's Crafted World, the latest entry in Nintendo's beloved platforming franchise, is set for its worldwide release on March 29, 2019, exclusively for the Nintendo Switch.

Developed by Good-Feel and published by Nintendo, the game introduces players to a vibrant, handcrafted world brought to life with inventive level design and charming visuals, continuing the legacy established by previous Yoshi titles. In the buildup to its official launch, Nintendo’s Japanese marketing team has drawn attention with a playful and innovative advertisement that captures the spirit of Yoshi's Crafted World.

Shared by Japanese Twitter user @supino403, the promotional material features a cleverly folded paper display, reminiscent of the game’s signature cardboard and craft-inspired aesthetic.

Rather than relying on traditional flyers or posters commonly seen in game stores, Nintendo has embraced the tactile, interactive qualities found within the game, effectively translating its core themes into real-world marketing. This folding paper advert not only stands out as a creative piece of promotion but also subtly nods to the era when physical games came with illustrated manuals.

Longtime Nintendo fans may recall a time when each new title included a booklet filled with controls, character information, and tips — an experience that many now miss in the digital age.

The Japanese ad is seen as a nostalgic homage to those booklets, reimagined through the lens of Yoshi's Crafted World's unique art direction. Yoshi's Crafted World for Nintendo Switch continues Nintendo’s tradition of innovative platformers, inviting players to explore stages from new perspectives and utilize inventive gameplay mechanics involving cardboard, paper, and other craft materials.

The game has been highly anticipated since its initial announcement and has been showcased in several Nintendo Direct presentations.

Good-Feel, the studio behind the release, is celebrated for its work on notable titles such as Yoshi’s Woolly World and Kirby’s Epic Yarn, further raising expectations for quality and creativity. As the launch draws near, fans can look forward to experiencing the full game both through retail physical editions and digitally via the Nintendo eShop.

The creative advertising campaign in Japan—capturing both nostalgia and innovation—exemplifies Nintendo’s commitment to delivering not only engaging gameplay but also memorable experiences that resonate with its global audience. With its official release date set for March 29, 2019, Yoshi's Crafted World is poised to delight players on the Nintendo Switch while continuing Nintendo’s legacy of inventive game design and marketing.

Nintendo Yoshi's Crafted World Nintendo Switch