Nintendo Switch 2 Pre-order Stunt: Italian Retailer Lists €365 Price Amid Official Silence

As anticipation continues to build around Nintendo’s next-generation console, the Nintendo Switch 2, retailers and fans alike are closely watching for any official updates.

While Nintendo has yet to announce concrete details regarding the new system’s specifications, pricing, or a release date, some third-party companies are choosing to seize the moment—and the attention of eager gamers. One such example comes from the Italian retailer GamesAndMovies.it, which made headlines after launching limited Nintendo Switch 2 pre-orders at a price point of €364.99.

Although no confirmed release date has been provided, the retailer currently lists December 31, 2025, as a placeholder, a common practice among retailers awaiting official launch information.

The pre-order price is notably just fifteen euros higher than the official recommended retail price (RRP) of the current Nintendo Switch OLED model from Nintendo itself. Industry experts and analysts caution against interpreting this figure as a definitive indication of Nintendo’s eventual MSRP for the Switch 2.

The listing by GamesAndMovies.it does not represent confirmation from Nintendo or its distribution partners, but it has succeeded in drawing significant attention from the gaming community.

Many in the industry have noted the move as a clear marketing tactic, reminiscent of similar actions taken by case and accessory manufacturers ahead of console reveals. A translated note on the GamesAndMovies.it pre-order page states that customers who reserve the Nintendo Switch 2 at the posted price will be 'guaranteed the discounted price.' The retailer adds that while delivery is planned for the system’s official release day, they cannot guarantee precise shipping timing due to possible delays from couriers or distributors. Currently, forecasts for the Nintendo Switch 2’s official price vary.

While some market watchers predict a higher price point for the new hardware, the €365 figure offered by the Italian retailer, equivalent to approximately £307 or $384, is seen by many as an optimistic possibility.

For comparison, the PlayStation 5 Pro retails for a significantly higher amount in the region.

Retailers often use early pre-orders as a speculative marketing tool to attract traffic and gauge consumer interest before official announcements. Nintendo remains tight-lipped, but the company is set to host a Nintendo Direct presentation on April 2.

Industry insiders expect the event to provide more information on both the hardware and software lineup for the next-generation Switch platform.

Until then, gamers are advised to treat unofficial pre-order prices with caution. As the Switch 2 hype builds, it remains to be seen whether Nintendo will surprise fans with an accessible price point close to the OLED model’s, or if the next console generation will command a premium.

For now, all eyes are on the upcoming Nintendo Direct, where fans and the industry alike hope for answers.

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