Nintendo Collaborates with JetBlue for MAR10 Day: Celebrating Mario with a Special Themed Aircraft

As MAR10 Day draws near, Nintendo is rolling out an array of celebratory activities and collaborations aimed at fans of its iconic mascot, Mario.

Renowned for transforming March 10th into a global celebration of the Super Mario franchise, Nintendo continues the tradition in 2024 by unveiling fresh promotions, exclusive content, and a unique partnership with JetBlue Airways. Among the highlights this year, Nintendo has introduced the 'Cloudtop Cruiser,' an Airbus A320 Restyled aircraft brought vividly to life through a colorful Super Mario-themed livery.

The plane, operated by JetBlue, features a striking palette dominated by deep blues and vibrant reds, with character icons such as Mario, Luigi, Princess Peach, Yoshi, Donkey Kong, and Bowser emblazoned along its sides.

Yellow stripes adorned with Super Stars add a whimsical touch to the tail and underbelly, serving as homage to some of the franchise’s most beloved elements. The character artwork on the Cloudtop Cruiser mirrors designs seen on Nintendo’s official website, and the livery’s color scheme was chosen to encapsulate the spirit of Mario’s classic dungarees.

Although some fans have suggested that the design could be even bolder—proposing additions like Mario’s trademark 'M' logo or playful window graphics inspired by warp pipes—the collaboration has largely been met with enthusiasm for its cheerful and eye-catching execution. Beyond the aviation partnership, Nintendo’s MAR10 Day offerings include a Nintendo Switch OLED bundle packaged with the latest Super Mario game, along with eShop discounts on select Mario titles beginning March 9th.

The company is also facilitating wider availability of the Alarmo companion, and launching a sweepstakes campaign that grants fans a chance to win an adventure to the recently opened Super Nintendo World in Orlando, Florida. A Nintendo spokesperson expressed excitement about the initiatives, stating that these efforts are designed to invite both longtime fans and newcomers to join the global celebration and rediscover the joy of Mario through multiple touchpoints.

The spokesperson noted that MAR10 Day signals not just a reflection on Mario’s history, but an opportunity to create new memories with innovative experiences like the Cloudtop Cruiser and interactive park visits. Previous collaborations between game companies and airlines—such as the famed Pokémon-themed planes in Japan—have set precedent for immersive and branded travel experiences, with the MAR10 Day JetBlue partnership now joining that tradition in North America.

The Cloudtop Cruiser serves as a flying tribute to Nintendo’s unparalleled influence in gaming and pop culture. With sales of Super Mario games for Nintendo Switch reaching new milestones and Super Nintendo World Orlando expanding access to Mario-themed attractions, the 2024 MAR10 Day festivities underscore Nintendo’s continued leadership in keeping iconic franchises fresh and engaging across physical and digital platforms.

For fans, whether onboard the Cloudtop Cruiser or participating in a sweepstakes, Nintendo’s latest initiatives provide exciting new ways to experience the world of Mario.

Nintendo Mario Super Nintendo Switch Super Nintendo World JetBlue Cloudtop Cruiser Airbus A320 MAR10 Day