Build-A-Bear Workshop has officially announced the latest addition to its popular Pokémon plush collection: Ponyta.
The Fire Horse Pokémon, beloved for its iconic fiery mane and graceful appearance, is now available as a premium plush through Build-A-Bear’s online storefronts in both the United States and United Kingdom. Following the success of previous Pokémon releases—including favorites like Pikachu, Eevee, and Snorlax—Build-A-Bear continues to expand its licensed merchandise with meticulously crafted plushies that appeal to both dedicated collectors and casual fans.
The Ponyta plush, launched in early January 2026, represents the newest entry in this collaboration with The Pokémon Company.
This build furthers the enduring popularity of Pokémon collectibles and highlights the demand for exclusive gaming-related merchandise. The newly released Ponyta plush arrives as part of an exclusive online bundle.
Customers who purchase this set will receive not only the soft and detailed Ponyta plush, but also a custom blue Pokémon sleeper outfit to dress the Pokémon, and an integrated 5-in-1 sound chip.
The sound chip gives fans the chance to hear authentic character sounds, further enhancing the interactive collector experience.
Both the US and UK Build-A-Bear e-commerce platforms are offering this bundle directly to consumers, making it accessible to a broad audience of Pokémon enthusiasts. A representative for Build-A-Bear Workshop described the new offering as an exciting way to 'ignite imaginations and fire up the fun with one of Pokémon’s most visually striking creatures.' The company emphasized its ongoing commitment to crafting high-quality, memorable products that reflect the magic and nostalgia associated with the Pokémon franchise. Since the inception of the Build-A-Bear Pokémon partnership, the range of available plushies has grown steadily, routinely selling out and earning positive feedback for authenticity and craftsmanship.
The online exclusive status of the Ponyta plush adds to its desirability, especially for collectors looking to expand their Pokémon merchandise.
This release also underscores Build-A-Bear’s strategy of utilizing digital platforms to reach a global audience of gamers and animation fans. Fans interested in securing their Ponyta plush can place orders directly via Build-A-Bear’s US and UK websites while supplies last.
As with earlier releases, demand is expected to be high due to both the limited nature of the online exclusive and the enduring appeal of Pokémon collectibles. The continued collaboration between Build-A-Bear Workshop and The Pokémon Company demonstrates the powerful connection between video game culture and merchandise.
With the launch of the Ponyta plush, collectors and fans have another opportunity to bring a piece of the Pokémon world into their own homes.
The Fire Horse Pokémon, beloved for its iconic fiery mane and graceful appearance, is now available as a premium plush through Build-A-Bear’s online storefronts in both the United States and United Kingdom. Following the success of previous Pokémon releases—including favorites like Pikachu, Eevee, and Snorlax—Build-A-Bear continues to expand its licensed merchandise with meticulously crafted plushies that appeal to both dedicated collectors and casual fans.
The Ponyta plush, launched in early January 2026, represents the newest entry in this collaboration with The Pokémon Company.
This build furthers the enduring popularity of Pokémon collectibles and highlights the demand for exclusive gaming-related merchandise. The newly released Ponyta plush arrives as part of an exclusive online bundle.
Customers who purchase this set will receive not only the soft and detailed Ponyta plush, but also a custom blue Pokémon sleeper outfit to dress the Pokémon, and an integrated 5-in-1 sound chip.
The sound chip gives fans the chance to hear authentic character sounds, further enhancing the interactive collector experience.
Both the US and UK Build-A-Bear e-commerce platforms are offering this bundle directly to consumers, making it accessible to a broad audience of Pokémon enthusiasts. A representative for Build-A-Bear Workshop described the new offering as an exciting way to 'ignite imaginations and fire up the fun with one of Pokémon’s most visually striking creatures.' The company emphasized its ongoing commitment to crafting high-quality, memorable products that reflect the magic and nostalgia associated with the Pokémon franchise. Since the inception of the Build-A-Bear Pokémon partnership, the range of available plushies has grown steadily, routinely selling out and earning positive feedback for authenticity and craftsmanship.
The online exclusive status of the Ponyta plush adds to its desirability, especially for collectors looking to expand their Pokémon merchandise.
This release also underscores Build-A-Bear’s strategy of utilizing digital platforms to reach a global audience of gamers and animation fans. Fans interested in securing their Ponyta plush can place orders directly via Build-A-Bear’s US and UK websites while supplies last.
As with earlier releases, demand is expected to be high due to both the limited nature of the online exclusive and the enduring appeal of Pokémon collectibles. The continued collaboration between Build-A-Bear Workshop and The Pokémon Company demonstrates the powerful connection between video game culture and merchandise.
With the launch of the Ponyta plush, collectors and fans have another opportunity to bring a piece of the Pokémon world into their own homes.
