Pokémon Teams Up with Campbell’s Soup for Limited-Edition Collectible Cans

Pokémon, the phenomenally successful franchise from Nintendo, has partnered with Campbell’s Soup Company for a nostalgic new collaboration.

This partnership brings together two household names, capitalizing on Pokémon’s enduring cultural impact since its debut in 1996 and Campbell’s legacy as a leader in the soup industry for over 150 years.

The announcement marks yet another creative extension of the Pokémon brand, which is known for its innovative crossovers across various merchandise and food products. The collaboration introduces a special edition of Campbell’s Condensed Kids Soup in the popular chicken noodle flavor.

Each can in this limited-edition series showcases one of eight beloved Pokémon from the original Red and Blue games released on the Game Boy.

Iconic characters such as Pikachu, Bulbasaur, Charmander, and Squirtle adorn the labels, ensuring these collectible cans will appeal to fans of all ages who have followed the franchise since its early days on Nintendo hardware. Campbell’s Soup Company shared in an official statement that the Pokémon-themed cans are now available for purchase exclusively through Campbell’s own website and on Amazon US.

This marks the first time fans in the United States can add these collector’s items to their shopping carts online, offering both accessibility and convenience. A representative from Campbell’s emphasized the commemorative aspect of this collaboration, saying the partnership aims to combine “the playful spirit of Pokémon with the comforting taste of our iconic chicken noodle soup.” This approach mirrors Nintendo’s broader strategy of fostering brand engagement beyond gaming, leveraging nostalgia and character recognition to reach dedicated fans and families alike. Pokémon remains one of the highest-grossing media franchises in history, spanning video games, trading cards, animated series, and a wide array of licensed products.

Campbell’s Soup has similarly maintained its place in pop culture through generations.

By celebrating the original roster of Pokémon that first appeared on the Nintendo Game Boy, this campaign is poised to resonate with both longtime Pokémon Trainers and new fans discovering the brand. The Pokémon and Campbell’s Soup collaboration continues a growing trend of cross-industry partnerships designed to create unique, tangible memorabilia for gaming enthusiasts.

With these limited-edition collectible cans now available, fans can add a fun and nostalgic item to their Pokémon collections.

The Pokémon Condensed Kids Soup can be ordered directly from Campbell’s website or Amazon US for a limited time, while supplies last. For more updates on Nintendo collaborations and exclusive merchandise, keep an eye on official announcements through Nintendo Direct or visit the eShop for other Pokémon-related releases.

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