The company confirmed the multi-year theming will begin on July 7, 2026, and run through September 30, 2029.
The project is presented under the Pokémon With You charity campaign, an initiative the company has used to support community and regional revitalization efforts across Japan.
According to the announcement, the Noto Satoyama Pokémon with You Airport will feature extensive exterior and interior theming, and visitors can expect exclusive Pokémon-themed content and merchandise on site.
The company stated the airport will screen exclusive Pokémon shorts and offer specially designed Pokémon food items to travelers.
Those details were provided alongside official images released with the announcement.
Rewriting the key points in clear, journalistic language: The Pokémon Company said it will transform Noto’s airport facilities with Pokémon imagery and programming between July 7, 2026, and September 30, 2029, as part of the Pokémon With You campaign aimed at boosting local tourism and community engagement.
The company also confirmed the venue will present exclusive Pokémon short films and sell a range of Pokémon-branded food products during the themed period.
This is a notable extension of the Pokémon brand beyond games and merchandise.
While Pokémon remains best known for console and handheld releases—many of which appear on Nintendo Switch and on digital storefronts such as the Nintendo eShop—the franchise has periodically partnered with public venues and events for large-scale themed promotions.
The Noto Satoyama initiative represents one of the most extensive, long-term location-based Pokémon experiences announced to date.
Practical details: theming runs from July 7, 2026, to September 30, 2029; location is Noto in Japan; the initiative is part of the Pokémon With You charity campaign.
The announcement included photos of the planned theming and encouraged visitors to engage with the program while it is active.
For travelers and fans, this project offers a prolonged opportunity to experience Pokémon-themed hospitality and media outside of traditional game platforms.