The Pokémon Company Marks 30th Anniversary with Star-Studded Super Bowl Commercial
In a landmark moment for fans around the globe, The Pokémon Company is set to commemorate the franchise's 30th anniversary with a highly anticipated commercial premiering during one of television’s most-watched events—the Super Bowl.
The commercial, which will debut on Sunday evening, promises to underscore Pokémon’s lasting impact on both the gaming industry and global pop culture, as well as highlight the brand’s continued success since its debut in 1996. Portions of the commercial surfaced online earlier this week, offering eager fans a sneak peek at what’s to come.
The preview revealed an impressive lineup of celebrities, including iconic musician Lady Gaga, Formula 1 driver Charles Leclerc, and emerging artist Young Miko.
Their participation reflects Pokémon’s broad cultural influence, transcending generations and appealing to audiences both inside and outside traditional gaming circles. While the full commercial will make its official worldwide premiere during the Super Bowl, the early release of several scenes has already set social media abuzz.
In paraphrased comments shared by The Pokémon Company, representatives highlighted the commercial’s goal of uniting fans while celebrating three decades of adventure, innovation, and the enduring spirit of Pokémon’s "Gotta Catch 'Em All" philosophy. Since its launch on the Nintendo Game Boy in 1996, the Pokémon franchise has expanded to include numerous mainline titles on platforms such as the Nintendo Switch, with best-selling entries like Pokémon Sword and Shield and Pokémon Scarlet and Violet.
The series remains a powerhouse on the eShop and continues to be a fixture during major Nintendo Direct presentations.
According to official figures, Pokémon video games have collectively sold over 480 million units worldwide as of 2024, cementing their place among the most successful franchises in gaming history. The Pokémon Company, a collaborative effort between Nintendo, Game Freak, and Creatures Inc., has built an expansive media empire that reaches far beyond video games.
From trading card sensations to hit anime series and blockbuster films, Pokémon continues to capture the imagination of millions.
The decision to commemorate this legacy with a high-profile Super Bowl commercial illustrates the brand’s ongoing relevance and its commitment to engaging audiences on a global scale. The full 30th-anniversary video is expected to stream across official Pokémon Company channels following the Super Bowl broadcast.
Fans and industry observers alike can look forward to new announcements, retrospective highlights, and further celebration of Pokémon's decades-spanning journey.
As Pokémon enters its fourth decade, the franchise shows no signs of slowing down—remaining a central pillar of Nintendo’s software offerings and a cultural phenomenon in its own right.
The commercial, which will debut on Sunday evening, promises to underscore Pokémon’s lasting impact on both the gaming industry and global pop culture, as well as highlight the brand’s continued success since its debut in 1996. Portions of the commercial surfaced online earlier this week, offering eager fans a sneak peek at what’s to come.
The preview revealed an impressive lineup of celebrities, including iconic musician Lady Gaga, Formula 1 driver Charles Leclerc, and emerging artist Young Miko.
Their participation reflects Pokémon’s broad cultural influence, transcending generations and appealing to audiences both inside and outside traditional gaming circles. While the full commercial will make its official worldwide premiere during the Super Bowl, the early release of several scenes has already set social media abuzz.
In paraphrased comments shared by The Pokémon Company, representatives highlighted the commercial’s goal of uniting fans while celebrating three decades of adventure, innovation, and the enduring spirit of Pokémon’s "Gotta Catch 'Em All" philosophy. Since its launch on the Nintendo Game Boy in 1996, the Pokémon franchise has expanded to include numerous mainline titles on platforms such as the Nintendo Switch, with best-selling entries like Pokémon Sword and Shield and Pokémon Scarlet and Violet.
The series remains a powerhouse on the eShop and continues to be a fixture during major Nintendo Direct presentations.
According to official figures, Pokémon video games have collectively sold over 480 million units worldwide as of 2024, cementing their place among the most successful franchises in gaming history. The Pokémon Company, a collaborative effort between Nintendo, Game Freak, and Creatures Inc., has built an expansive media empire that reaches far beyond video games.
From trading card sensations to hit anime series and blockbuster films, Pokémon continues to capture the imagination of millions.
The decision to commemorate this legacy with a high-profile Super Bowl commercial illustrates the brand’s ongoing relevance and its commitment to engaging audiences on a global scale. The full 30th-anniversary video is expected to stream across official Pokémon Company channels following the Super Bowl broadcast.
Fans and industry observers alike can look forward to new announcements, retrospective highlights, and further celebration of Pokémon's decades-spanning journey.
As Pokémon enters its fourth decade, the franchise shows no signs of slowing down—remaining a central pillar of Nintendo’s software offerings and a cultural phenomenon in its own right.
