Pokémon Go Valentine’s Day Event: Double Candy and Extended Lure Modules Bring Festive Boosts

Pokémon Go, the landmark mobile game from developer Niantic and part of the celebrated Nintendo franchise, is rolling out a special Valentine’s Day event packed with rewards for its global player base.

Set to run from February 8 at 11:00 a.m.

PST until February 15, 2017, at 11:00 a.m.

PST, this limited-time update offers trainers everywhere the opportunity to enjoy double candy, extended Lure Module durations, and more thematic in-game updates.

The event marks an early celebration of Valentine’s Day and highlights Niantic’s tradition of time-limited, seasonal content designed to keep the Pokémon Go community engaged.

Trainers who participate will earn double the usual candy for every Pokémon caught, hatched, or transferred throughout the event’s duration.

In addition, your Buddy Pokémon will find candy at twice their regular pace, making this period ideal for evolving elusive species. During the Valentine’s Day celebration, the in-game map will feature increased appearances of Chansey, Clefable, and other pink-themed Pokémon, reflecting the holiday's spirit and providing more chances for players to complete their Pokédex.

Lure Modules, which attract wild Pokémon when placed at PokéStops, will be notably powered up and remain active for six hours, significantly longer than their usual 30-minute effect.

This enhancement allows trainers to maximize their encounters and bolster their in-game collections throughout the event. As one of the most successful mobile games in history, Pokémon Go has maintained its popularity through frequent updates and special events like these, with Niantic continuing to innovate on both gameplay mechanics and seasonal content.

The developer's ongoing collaboration with Nintendo and The Pokémon Company has resulted in a game that consistently ranks among the top downloaded titles on iOS and Android platforms, with a legacy that now extends through multiple years and millions of players worldwide. This Valentine’s Day update further underscores Niantic’s commitment to fostering an engaged, active global community of Pokémon trainers.

With boosted candy, faster Buddy rewards, and extended Lure Modules, this festive event brings a welcome opportunity for both veteran players and newcomers to get the most out of Pokémon Go this holiday season.

For more details on in-game events and updates, fans can continue to watch for new announcements on the official Pokémon Go channels and the Nintendo eShop.

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