The milestone celebration comes a decade after Pokémon GO first launched in July 2016 for iOS and Android devices via the App Store and Google Play.
The mobile augmented-reality title, developed by Niantic in partnership with The Pokémon Company, remains one of the industry's most influential AR games.
Event details and viewing rewards
Niantic confirmed the anniversary broadcast on the official Pokémon GO social channels, stating the company will host a special 10th anniversary broadcast on July 9 and that several notable content creators will also stream throughout the day.
In a follow-up message, Pokémon GO's account announced that players who tune in for a continuous 30 minutes during the July 9 broadcast will be eligible to receive a variety of in-game digital rewards via Twitch Drops.
Rewritten statements (journalistic):
- Niantic said it will stage a dedicated 10th anniversary broadcast on July 9, with a roster of prominent Pokémon GO content creators joining the program across the day.
- The Pokémon GO team added that viewers who watch the broadcast for a continuous 30-minute window can earn multiple digital rewards through Twitch Drops.
Artwork and creative contributors
Alongside the livestream announcement, Niantic shared special anniversary artwork created by character designer Yusuke Kozaki.
Kozaki is credited on the release as the artist behind the celebratory illustration distributed with the event notices.
Context and platform history
Pokémon GO originally launched in July 2016 and quickly became a mainstream showcase for location-based AR gameplay.
The title is distributed globally on mobile platforms (iOS and Android) through the App Store and Google Play.
Niantic, the studio behind Pokémon GO, began as an AR-focused developer with earlier work including Ingress, and has since maintained a portfolio emphasizing real-world, location-based experiences.
What to watch for
Niantic has not published a full schedule or detailed list of the in-game items tied to the Twitch Drops as of the announcement.
Players should follow the official Pokémon GO channels for the complete broadcast schedule and redemption instructions when Niantic releases further details.
This livestream marks a major celebration for a game that helped popularize mobile AR on a global scale; fans and creators alike can expect a day of programming, in-game incentives, and commemorative artwork from Yusuke Kozaki.
Stay tuned to Pokémon GO's official feeds for updates leading up to July 9, 2026.