Pokémon Sleep Figures Announced by Pokémon Center Japan for 2025 Release

Pokémon Center Japan is expanding its lineup of collectible merchandise with an official announcement regarding a new series of Pokémon Sleep figures, set to launch on March 29, 2025.

This exclusive collection celebrates the popular mobile game Pokémon Sleep, which has captivated fans worldwide since its debut with its unique blend of sleep tracking and interactive Pokémon gameplay.

Developed in collaboration between Select Button and The Pokémon Company, Pokémon Sleep was designed to promote healthy sleeping habits using engaging mechanics centered around beloved Pokémon characters, with Snorlax taking the role of the game’s mascot.

The mobile title quickly earned accolades for its innovative approach, including topping the Japanese App Store charts upon release, and maintaining robust engagement figures on both Android and iOS platforms. The upcoming Pokémon Sleep figure series announced by Pokémon Center Japan features a distinctive flocked finish to echo the cozy theme of the game.

Snorlax, the ever-popular sleep-loving Pokémon, anchors the collection, depicted in various restful poses.

Accompanying Snorlax are a selection of smaller Pokémon, each delicately arranged on or around the main figure, recreating the tranquil scenes featured within the Pokémon Sleep app. A spokesperson for Pokémon Center Japan emphasized the collection’s attention to detail, stating that each figure has been meticulously crafted to reflect the serene atmosphere that is central to the Pokémon Sleep experience.

The choice of materials and the soft, flocked texture are intended to provide both visual and tactile appeal for collectors and fans alike.

These figures will be available exclusively at Pokémon Center locations across Japan starting March 29, 2025.

With Pokémon merchandise maintaining significant popularity among fans, this new line offers collectors and enthusiasts a unique opportunity to commemorate Pokémon Sleep’s success and the enduring legacy of Snorlax as a franchise favorite.

For those interested in expanding their Pokémon collection, these Pokémon Sleep figures represent both a celebration of the mobile game’s achievements and another entry into the ever-growing array of Nintendo and Pokémon merchandise—demonstrating once again the ongoing innovation and global appeal of The Pokémon Company’s offerings.

Pokémon Japan Pokémon Center Pokémon Sleep Pokémon Center Japan Snorlax Nintendo