Pokémon 30th Anniversary Logos Unveiled at Shinjuku Station: Commemorative Campaign Celebrates Every Pokémon

In celebration of the Pokémon franchise’s remarkable 30th anniversary, The Pokémon Company has announced a major commemorative campaign that spotlights every individual Pokémon through a series of unique logos.

This milestone initiative highlights the enduring popularity and cultural impact of one of gaming’s most beloved brands, which continues to thrive on platforms like the Nintendo Switch and across Nintendo’s global ecosystem. Starting February 22, 2026, The Pokémon Company launched a collection of exclusive 30th Anniversary logos, each featuring one of the franchise’s 1,025 Pokémon.

These celebratory logos are available to fans who participate in social media activities, such as interacting with posts from official Pokémon accounts like Poke_Times on X (formerly Twitter).

This initiative is part of a broader push to engage fans worldwide and honor three decades of Pokémon adventures across multiple generations and hardware platforms. A highlight of the campaign is the large-scale public display of all 1,025 Pokémon logos at Tokyo’s prominent Shinjuku Station.

Japanese fans and visitors witnessed expansive digital signage installations at key locations—including the Shinjuku Wall 456—where every Pokémon was arranged in a grid spanning nearly 150 columns and 7 rows.

The vibrant displays have drawn crowds and garnered attention across social media, as users shared photos and videos of the commemorative artwork from the bustling transit hub.

In an official statement shared by The Pokémon Company's Japanese accounts, the organization emphasized its intent to create unforgettable memories for both longtime and newer fans.

"With this 30th Anniversary campaign, we want every Trainer to celebrate the shared history of Pokémon, whether you started playing on Game Boy, Nintendo Switch, or anything in between.

Each logo represents the journey all Pokémon fans have taken together." Since its launch in 1996, the Pokémon franchise has grown from its original Red and Green games to an expansive universe, selling over 440 million copies worldwide across all titles and generations.

Its popularity has been bolstered by annual releases, mobile offerings like Pokémon GO, and a robust presence on the Nintendo Switch, including landmark entries such as Pokémon Sword and Shield, Brilliant Diamond and Shining Pearl, and the innovative Pokémon Legends: Arceus.

Fans eager to join the 30th Anniversary celebration can engage with the official Pokémon accounts and access their unique logo.

The Shinjuku Station installation will continue to be a central attraction throughout the anniversary period, serving both as a testament to Pokémon’s legacy and as a community experience for fans gathering to share their love for the series. The Pokémon Company’s ongoing dedication to commemorating its history ensures that the franchise remains a touchstone in both the gaming and cultural landscape.

As further anniversary events unfold across platforms and regions, fans can stay updated by following official Nintendo Direct announcements, checking the eShop, and engaging with ongoing campaigns on social media.

For more developments and detailed coverage of Pokémon’s 30th Anniversary, stay tuned to our site.