Nintendo of America and Paul Rudd Reunite for Nintendo Switch 2 Launch Campaign

Nintendo of America Reimagines Classic 1991 SNES Ad with Paul Rudd for Nintendo Switch 2 Launch In a move sure to delight fans of retro gaming and iconic advertising, Nintendo of America has partnered with acclaimed actor Paul Rudd to promote the upcoming Nintendo Switch 2.

Reimagining the legendary Super Nintendo Entertainment System (SNES) launch commercial that starred a young Rudd in 1991, this campaign bridges generations as Nintendo continues to innovate in the home console market. The new Nintendo Switch 2 commercial pays homage to the original SNES ad, complete with Rudd donning the same long black duster, indie-styled hair, and trademark beaded necklace.

Where he once energetically plugged in classics like F-Zero, Super Play Action Football, Pilotwings, SimCity, and The Legend of Zelda: A Link to the Past into the SNES cartridge slot, the modern reprise sees the Ant-Man star calmly placing the Nintendo Switch 2 into its dock, showcasing the advancements in hardware and design since the early 1990s. Nintendo brings back the iconic slogan, "Now You’re Playing With Power.

Super Power," updating it to "Now You’re Playing Together" to spotlight the Switch 2’s new GameChat feature.

This not only appeals to nostalgic gamers but also emphasizes the switch to a more connected multiplayer experience, a defining element of Nintendo's modern approach to gaming. Scheduled for a worldwide release on June 5, 2025, the Nintendo Switch 2 will launch at £395.99 in the United Kingdom, €469.99 across Europe, and $449.99 in the United States.

The global anticipation reflects Nintendo's long-standing legacy of delivering engaging hardware innovations to players around the world.

The new campaign, featuring Paul Rudd, is a testament to Nintendo's knack for tapping into its rich cultural past while propelling its consoles forward into the future. With the return of Paul Rudd and a campaign that honors Nintendo’s commercial history, the Nintendo Switch 2 is set to attract longtime fans and newcomers alike.

As launch day approaches, the collaboration underscores Nintendo of America’s strategy of blending nostalgia with contemporary features, making the Switch 2 one of the most anticipated releases in the company's storied history.

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