NQ64 Arcade Bars Ltd., the company behind a chain of popular gaming bars across the UK, is launching a Japan-focused venue in Soho later in October.
Branded NQ JPN, the new bar will sit on Berwick Street in Soho, London, and centers its offering on imported Japanese arcade cabinets and high-energy rhythm-action titles familiar to fans of Japanese arcades.
NQ JPN has begun marketing the venue through social channels and a mailing list sign-up on its official site.
The venue's Instagram presents the concept succinctly: it promotes imported Japanese arcade machines, Japanese-inspired cocktails, and an electro beats soundtrack to accompany gameplay.
Photographs shared on the account feature several notable Japanese rhythm-action cabinets, including Konami's Museca (2015), Jubeat (2008), Sega's MaiMai (2016), Dancerush Stardom (2018), and an Astro City cabinet displaying SNK's Samurai Shodown VI (2014).
According to the venue's announcements, NQ JPN held a pre-opening 'Games Testing' evening for which tickets sold out in under two hours.
The bar's public opening is scheduled from Friday, October 23.
NQ64's venues typically run on a pre-paid token system for play; attendees should consult the NQ JPN website for current pricing and operational details.
NQ64 Arcade Bars Ltd. is known for converting arcade culture into a nightlife experience, and NQ JPN appears to follow that model with a tighter focus on Japanese imports.
The mix of visually striking rhythm-action cabinets and a bar environment aims to recreate the intensity of Japan's arcade floors in central London.
For many visitors, these games—characterized by vibrant visual design, heavy bass, and fast-paced inputs—offer a markedly different experience from rhythm titles found on home platforms such as the Nintendo Switch or released through digital storefronts like the eShop.
Practically, NQ JPN's location on Berwick Street places it in the heart of Soho nightlife.
NQ64 venues operate as 18+ entry only in most cases, with specific family-friendly or mixed-age windows sometimes set aside on Sundays; visitors should verify the venue's age policy and opening hours before planning a trip.
If you plan to visit NQ JPN for its opening weekend, early booking is recommended: given the rapid sell-through of the pre-opening event and the venue's central Soho location, capacity is likely to be limited.
Check the official NQ JPN site and Instagram for the latest updates on tickets, opening hours, and entry requirements.