Nintendo Explores Live Concerts to Expand Nintendo Music Reach, Says President Furukawa
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Published on: June 27, 2025
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At Nintendo’s 85th annual general meeting of shareholders, a pivotal discussion emerged around the company’s expanding approach to music and live entertainment.
The focus was prompted by a question from a shareholder, who inquired about whether Nintendo has plans to host live concerts or orchestral events, fueled by the recent visibility of the Nintendo Music app—a service that showcases soundtracks and themes from Nintendo’s iconic intellectual properties (IPs).
Nintendo Music, which offers fans a dedicated way to engage with the extensive musical catalog from franchises such as Super Mario, The Legend of Zelda, and Animal Crossing, forms a core part of Nintendo’s strategy to broaden the appeal of its games.
President Shuntaro Furukawa addressed the inquiry by affirming that Nintendo Music is designed as a gateway for audiences worldwide to discover and reconnect with the company’s signature IPs.
According to Furukawa, this approach not only fosters nostalgia among longtime fans but also invites new players to explore and rediscover classic titles on platforms like the Nintendo Switch, the eShop, and through Nintendo Direct presentations.
Speaking at the shareholder meeting, Furukawa emphasized, “Our intention behind Nintendo Music is to increase the reach of our intellectual properties and introduce them to a wider audience.
It serves as an opportunity for people to reflect on their experiences with our games, and possibly return to the games they enjoyed in the past.”
On the prospect of live performances such as orchestral concerts, Furukawa acknowledged the significant enthusiasm among fans for such events.
He stated that while Nintendo is aware of the value and appeal of live concerts as a means to celebrate and share its music, the company will thoughtfully explore the feasibility of organizing these events in the future.
This measured response reflects Nintendo’s ongoing commitment to delivering innovative entertainment experiences while considering logistical and creative factors.
Nintendo’s history with musical performances includes notable examples, such as the popular Zelda Symphony orchestral tours and in-game concerts hosted in titles like Animal Crossing: New Horizons.
The potential expansion of live concerts could further solidify Nintendo’s presence in the global entertainment landscape and provide fans with new opportunities to immerse themselves in the company’s beloved universes.
As the Nintendo Music app continues to garner attention and grow its audience, stakeholders and fans alike will be watching for updates on possible live events.
In the meantime, Nintendo remains focused on leveraging the power of music to enhance player engagement and the enduring popularity of franchises on the Nintendo Switch and related platforms.
