Nintendo UK Unveils Festive Nintendo Switch 2 TV Ads Featuring Raye and Mario Party Jamboree

As the holiday season approaches, Nintendo UK is gearing up to captivate audiences with its latest festive TV advertisements, shining the spotlight once again on chart-topping singer-songwriter and BRIT Award winner, Raye.

The 2024 campaign marks the artist’s second consecutive year as the face of Nintendo’s family-centric holiday messaging, reinforcing the continued partnership between Raye and Nintendo’s UK division. This year holds added significance for Nintendo, as these advertisements are the first to feature the next-generation Nintendo Switch 2 hardware.

Nintendo UK’s commercials highlight the fun and sociability of the Switch 2 platform, with Raye enthusiastically engaging in party titles such as Mario Party Jamboree and platform highlights like Donkey Kong Bananza.

Building on the success and spirit of last year’s campaign, the new ads emphasize the communal joy and accessible entertainment that Nintendo systems have become famous for.

"It’s not about awards or headlines – there’s nothing quite like the happiness of holiday gaming with Nintendo Switch 2," the campaign seems to communicate. The commercials showcase Raye enjoying lively multiplayer matches in Mario Party Jamboree and facing off against familiar foes in Donkey Kong Bananza, demonstrating how the Switch 2 brings together friends and family of all backgrounds.

While the tone remains lighthearted and cheerful—embracing the festive season’s tradition of togetherness—the ads also underscore the platform’s technical advancements.

Features such as the Switch 2 Camera, GameChat, and Mouse Mode make their holiday ad debut, introducing new ways to connect and play.

Audiences also catch glimpses of Mario Kart World being enjoyed through the enhanced visual fidelity and interactivity that the new hardware affords. The inclusion of these features highlights Nintendo’s ongoing commitment to evolving its platform’s capabilities while preserving the family-friendly essence that defines its brand.

The holiday push coincides with Nintendo’s continued software and hardware dominance, having recently crossed significant sales milestones globally.

Titles featured in these ads, like Mario Party Jamboree and Donkey Kong Bananza, are expected to contribute to the robust lineup available both physically and via the Nintendo eShop. As UK viewers tune in during the festive period, Nintendo UK’s charming campaign, led by Raye’s star power, is poised to reaffirm the Nintendo Switch 2’s place at the center of holiday entertainment.

With memorable moments, expanded play modes, and a focus on fun for all ages, Nintendo’s holiday advertising tradition remains as lively—and as inviting—as ever.

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