Nintendo Switch 2 Pricing May Be Impacted by US Tariffs, Says President Furukawa

Nintendo Switch 2 Pricing May Be Impacted by US Tariffs, Says President Furukawa As Nintendo continues to dominate the gaming hardware market with the Nintendo Switch, anticipation for the next-generation console, often referred to as the Nintendo Switch 2, is reaching new heights.

The Japanese gaming giant, renowned for hit franchises and innovative hardware, recently shared its latest financial report, outlining the company’s strategy moving forward.

According to Nintendo president Shuntaro Furukawa, global economic conditions—including ongoing US tariffs on goods—will be a deciding factor in setting the price for the Nintendo Switch 2. Tariffs Could Influence Nintendo Switch 2 Price During the company’s financial briefing, Furukawa acknowledged that tariffs imposed on imports from China, where many Nintendo consoles are manufactured, may significantly affect the cost of the upcoming Switch 2.

He explained that, as a matter of policy, Nintendo assesses tariffs as part of the cost structure when determining retail pricing in each market.

Should the state of US tariffs change substantially in the coming months, Nintendo will review and adjust the Switch 2 price as necessary, factoring in various market considerations. In his remarks to the press, Furukawa stated, “Our approach is to treat tariffs as a cost when calculating the selling price in every country or region, and to reflect them in consumer pricing.

If there are notable shifts in tariff policy, we will consider all relevant factors and implement price changes accordingly.” Furukawa also addressed the broader economic impact of higher tariffs, indicating that increased prices could lead to reduced consumer spending on non-essential goods—including video games.

With this in mind, Nintendo has revised its forecast for Nintendo Switch and Switch 2 hardware sales for the upcoming fiscal year, lowering its expected unit sales from 20 million to 15 million for 2025. Industry Analysis Shows Console Price Hikes Possible Latest research from the Consumer Technology Association (CTA) and Trade Partnership Worldwide LLC (TPW) further underscores the potential impact.

According to their newly released report, US video game console prices could see an increase of up to 70% if current tariffs persist, with desktop computers projected to jump 24%, and smartphone prices possibly rising by almost 31%.

Should the tariff rate on Chinese imports remain at 145%, console prices could rise by as much as $428 per unit.

This scenario could affect competitors such as the Xbox Series X and PlayStation 5 even more severely than the Nintendo Switch 2 due to their higher base prices. Despite the challenging landscape, Furukawa stressed that Nintendo is committed to offering competitive value and will make every effort to avoid increasing hardware and game prices unless absolutely necessary.

However, he made clear that if continuing high tariffs make it impossible to maintain profitability, price adjustments for the Switch 2 may be inevitable. Looking Ahead As anticipation for official Nintendo Switch 2 announcements continues, stakeholders and consumers alike will be closely monitoring both international trade developments and Nintendo’s pricing strategy.

The evolving tariff situation will play a critical role in determining not only the launch price of Nintendo’s next-generation console but also the accessibility of the platform for millions of fans worldwide. Stay tuned for further updates on the Nintendo Switch 2, including pricing strategies, hardware features, and official announcements via upcoming Nintendo Direct presentations and news releases.

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