Nintendo Switch 2 Achieves Record-Breaking UK Launch, Surpassing Previous Nintendo Systems

Nintendo Switch 2 Achieves Record-Breaking UK Launch, Surpassing Previous Nintendo Systems Nintendo's latest hardware, the Nintendo Switch 2, has made a significant impact at launch in the United Kingdom, setting new sales milestones and firmly placing itself at the forefront of Nintendo’s hardware history.

Industry analytics provider NielsenIQ has released launch week sales data showing that the Nintendo Switch 2 is now Nintendo’s best-performing system launch ever in the UK, surpassing both the pioneering Nintendo 3DS and the original Nintendo Switch by an impressive margin. According to NielsenIQ’s comprehensive market report, the Nintendo Switch 2 more than doubled the launch sales of its predecessor, the Nintendo Switch.

This achievement underscores strong consumer demand and robust market interest in Nintendo’s latest platform.

In a statement summarizing the data, NielsenIQ highlighted the Switch 2’s historic performance as "the highest-performing Nintendo system launch on record in the UK, eclipsing the debut sales figures set by both the Nintendo Switch and Nintendo 3DS." While the Nintendo Switch 2 marked a new sales milestone for Nintendo within the UK, it did not claim the all-time top spot for launch sales across all video game platform manufacturers in the region.

PlayStation 5, PlayStation 4, and Xbox Series X/S retained the top three positions for highest launch week sales in UK history.

Nintendo Switch 2 secured fourth place overall, ahead of prominent consoles such as the PlayStation 3, Xbox One, Nintendo Wii, and Xbox 360, according to the ranked data released by NielsenIQ. It’s important to note that the United Kingdom has traditionally not been Nintendo’s strongest market within Europe, with countries like France and Germany historically demonstrating higher market penetration and sales performance for Nintendo systems.

Nonetheless, this new benchmark in the UK reflects a significant upward trajectory for Nintendo in the region and signals growing consumer enthusiasm for the Switch 2’s hybrid console design and software lineup. The UK launch ranking, based on NielsenIQ’s figures, is as follows: PlayStation 5 leads, followed by PlayStation 4, Xbox Series X/S, then Nintendo Switch 2, PlayStation 3, Xbox One, Nintendo Wii, Nintendo Switch, Xbox 360, and Xbox One X. The Nintendo Switch 2 continues the company’s dedication to accessible home and portable gaming experiences, leveraging the Nintendo Direct video platform, eShop digital storefront, and an extensive catalog of first-party games to attract both dedicated fans and newcomers alike.

As the Nintendo Switch 2 expands its market presence, its record-setting launch in the UK highlights Nintendo’s ongoing relevance and innovation in an increasingly competitive gaming landscape.

Nintendo Switch 2 Nintendo Switch Nintendo Switch 2 Switch UK NielsenIQ Nintendo 3DS PlayStation 5 PlayStation 4 Xbox Series X S United Kingdom France Germany