Nintendo San Francisco Store Opening: West Coast Fans Get New Retail Destination in Union Square

Nintendo Expands U.S.

Retail Footprint with San Francisco Store Opening in May 2025 Nintendo is set to broaden its retail presence in the United States with the opening of Nintendo San Francisco, the company’s second flagship store in the country.

Slated to welcome visitors starting May 15, 2025, this new location will bring the magic of Nintendo directly to West Coast fans, offering an immersive destination in San Francisco’s iconic Union Square at 331 Powell St. The announcement of the Nintendo San Francisco store first came in May 2024, and anticipation has only grown since.

Following the long-standing success of the beloved Nintendo Store New York, which has been drawing crowds in Manhattan since its debut in 2005, this new store marks a strategic expansion for Nintendo’s direct-to-consumer presence in the United States.

With its prime corner positioning at Powell and Geary in the heart of Union Square, the store is expected to become a go-to hub for gaming enthusiasts, collectors, and tourists alike. According to Nintendo’s official FAQ page, the store will feature a range of exclusive products not available elsewhere, including accessories, apparel, home goods, and souvenirs unique to the San Francisco location.

Fans can look forward to an array of Nintendo-themed merchandise, from clothing and collectibles to limited-edition accessories and décor inspired by the company’s legendary franchises like Mario, Zelda, and more. Access to the grand opening event will be managed through a reservation system, with tickets and further details to be announced in the coming months.

Nintendo encourages attendees to monitor its website for updates on how to secure a spot at the ribbon-cutting ceremony, which promises appearances from beloved characters and the potential for exclusive opening-day releases. While the Nintendo San Francisco store will not offer online or phone orders for its exclusive merchandise at launch, customers are invited to browse the My Nintendo Store online for select Nintendo products that can be shipped nationwide.

However, for specialty items and in-person experiences, the physical store will remain the premier destination. With the launch of its San Francisco store, Nintendo demonstrates continued commitment to engaging North American fans and creating spaces for the community to connect, explore new releases for Nintendo Switch, and celebrate the brand’s rich gaming heritage. For those traveling to the location, Union Square is easily accessible via multiple transport options, including BART, MUNI, and the city’s historic cable cars, making it convenient for both local and out-of-town visitors. The opening of Nintendo San Francisco reflects the company’s ongoing strategy to foster brand engagement through unique in-person experiences.

As the May 15, 2025 date approaches, excitement is expected to build — particularly for those hoping to secure West Coast-exclusive Nintendo merchandise or to be among the first to walk through the new flagship’s doors. Stay tuned for further updates on grand opening reservations and special activations as Nintendo prepares to bring a new level of gaming excitement to San Francisco’s Union Square.

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