Nintendo Unveils Second Series of Controller Button Collection Keychains at Flagship Stores and Narita Airport
Nintendo continues to celebrate its rich controller heritage with the official release of the second series of its popular 'Controller Button Collection' keychains.
These exclusive collectibles are now available through gashapon machines stationed at Nintendo’s premier retail locations: Nintendo TOKYO, Nintendo OSAKA, and Nintendo KYOTO.
For travelers, the collection has also landed at the Nintendo booth inside Narita Airport’s Terminal 1, making it easier for fans to obtain these unique souvenirs. The latest series distinguishes itself by featuring iconic buttons and control sticks inspired by legendary Nintendo controllers, specifically from the Super Famicom, Nintendo 64, and GameCube systems.
Each keychain captures the tactile nostalgia of these beloved eras, allowing longtime fans and new enthusiasts alike to own a piece of Nintendo history. The original series of the Controller Button Collection, which spotlighted memorable buttons from the Famicom and NES consoles, continues to remain available alongside the new series at the three flagship stores.
This ongoing initiative underlines Nintendo’s dedication to honoring its legacy hardware while providing fans with tangible, collectible memorabilia.
According to Nintendo, the response to the first series influenced the development and release of the new lineup.
The company's spokesperson emphasized that these products are designed to evoke fond memories for adults and introduce the charm of classic Nintendo design to younger generations. Gashapon—Japan’s iconic capsule toy vending experience—adds an element of surprise and delight, as fans can try their luck to complete their own comprehensive set of controller-themed keychains.
This approach reflects Nintendo’s playful brand philosophy and further enhances the in-store and travel retail experience.
Every keychain, whether from the Famicom, NES, Super Famicom, Nintendo 64, or GameCube line, is meticulously crafted to mirror the authentic buttons and sticks that defined generations of gaming on Nintendo platforms. With the continued popularity of Nintendo Switch and the enduring appeal of legacy consoles, the Controller Button Collection keychains serve as both a nostalgic memento and a celebration of the company’s legendary controller designs.
For fans visiting Nintendo TOKYO, OSAKA, KYOTO, or passing through Narita Airport, these new keychains offer a unique way to commemorate their passion for Nintendo’s iconic hardware.
These exclusive collectibles are now available through gashapon machines stationed at Nintendo’s premier retail locations: Nintendo TOKYO, Nintendo OSAKA, and Nintendo KYOTO.
For travelers, the collection has also landed at the Nintendo booth inside Narita Airport’s Terminal 1, making it easier for fans to obtain these unique souvenirs. The latest series distinguishes itself by featuring iconic buttons and control sticks inspired by legendary Nintendo controllers, specifically from the Super Famicom, Nintendo 64, and GameCube systems.
Each keychain captures the tactile nostalgia of these beloved eras, allowing longtime fans and new enthusiasts alike to own a piece of Nintendo history. The original series of the Controller Button Collection, which spotlighted memorable buttons from the Famicom and NES consoles, continues to remain available alongside the new series at the three flagship stores.
This ongoing initiative underlines Nintendo’s dedication to honoring its legacy hardware while providing fans with tangible, collectible memorabilia.
According to Nintendo, the response to the first series influenced the development and release of the new lineup.
The company's spokesperson emphasized that these products are designed to evoke fond memories for adults and introduce the charm of classic Nintendo design to younger generations. Gashapon—Japan’s iconic capsule toy vending experience—adds an element of surprise and delight, as fans can try their luck to complete their own comprehensive set of controller-themed keychains.
This approach reflects Nintendo’s playful brand philosophy and further enhances the in-store and travel retail experience.
Every keychain, whether from the Famicom, NES, Super Famicom, Nintendo 64, or GameCube line, is meticulously crafted to mirror the authentic buttons and sticks that defined generations of gaming on Nintendo platforms. With the continued popularity of Nintendo Switch and the enduring appeal of legacy consoles, the Controller Button Collection keychains serve as both a nostalgic memento and a celebration of the company’s legendary controller designs.
For fans visiting Nintendo TOKYO, OSAKA, KYOTO, or passing through Narita Airport, these new keychains offer a unique way to commemorate their passion for Nintendo’s iconic hardware.
