Nintendo Switch 2 Production Targets Set for Record Sales: 25 Million Units Aimed by March 2026

Nintendo Switch 2 Production Targets Set for Record Sales: 25 Million Units Aimed by March 2026 Nintendo is preparing for a historic console launch, as the company has reportedly requested global suppliers ramp up production of the forthcoming Nintendo Switch 2 to as many as 25 million units by the end of March 2026.

This strategic move, highlighted in a recent report by Bloomberg, signals Nintendo’s intent to meet overwhelming consumer demand and possibly set new sales milestones for its flagship hardware. The Nintendo Switch 2, expected to build upon the unprecedented success of the original Switch, has been the subject of intense anticipation throughout the gaming community.

According to Bloomberg, sources familiar with Nintendo’s plans indicated that this aggressive production increase is designed to maximize potential sales during critical retail periods, such as the holiday season, as excitement for the new console continues to surge. Early analyst projections, referenced in the report, initially estimated sales of 17.6 million units for Nintendo Switch 2 by the end of March 2026.

However, the new production targets suggest Nintendo is confidently aiming to surpass those figures, with some shipment forecasts from assembly partners now placing expectations at 20 million units or more.

Nathan Naidu, an industry analyst with Bloomberg Intelligence, remarked that this "bolsters the perspective that Nintendo’s previous sales guidance of 15 million units was conservative, with a guidance revision likely on the horizon." Comparative launch data underscores Nintendo’s bullish outlook: the Switch 2 achieved global sales of 5.8 million units in its first month, more than doubling the original Switch’s 2.7 million units sold at launch.

Despite potential headwinds such as possible US tariffs and ongoing concerns about the broader economy, Nintendo’s sales trajectory remains robust.

Naidu noted that, while currency fluctuations and supply chain pressures could influence hardware pricing, Nintendo’s momentum is notably strong. Market analysis firm Circana reports that US sales for Nintendo Switch 2 are tracking 77% higher than those of the Switch during its debut period.

Simultaneously, Nintendo’s financial performance reflects this upward trend; over the past year, the company’s stock price has climbed approximately 50%, with an additional 2.6% increase recently noted on the Tokyo Stock Exchange. Looking ahead, Nintendo is on track to announce a 68% year-on-year increase in annual revenue next month, signaling the tremendous commercial impact of the Switch 2’s launch.

Despite minor controversies surrounding aspects of the new hardware, such as screen quality and cartridge compatibility, these factors have not slowed consumer enthusiasm or sales momentum. As Nintendo aggressively pursues these ambitious production and sales targets, industry observers will continue to watch how the Switch 2 shapes the gaming hardware landscape, reinforces Nintendo’s market leadership, and sets new standards for console launches in the years to come.

Nintendo Switch 2 Nintendo Switch Nintendo Switch 2 Switch Bloomberg Nathan Naidu Circana