Nintendo Switch 2 Ad Revives Iconic SNES Commercial with Paul Rudd

Nintendo has once again tapped into its rich history with a newly released advertisement for the highly anticipated Nintendo Switch 2.

The latest ad is drawing attention from both longtime fans and newcomers by cleverly recreating the renowned 1991 Super Nintendo Entertainment System (SNES) commercial, a classic that originally featured then up-and-coming actor Paul Rudd.

The new Nintendo Switch 2 commercial retains much of the original's spirit while adding a modern twist, underscoring Nintendo's knack for bridging generations of gamers.

In a thoughtful nod to the company's past, Paul Rudd returns more than three decades later to reprise his iconic appearance.

The commercial updates the famous “Now You’re Playing With Power” tagline by showcasing the evolution of Nintendo hardware, moving from the SNES to the innovative Switch 2 platform.

Nintendo’s 1991 SNES commercial is well-remembered for its dynamic presentation and its effective appeal to a new generation of players.

By bringing back Paul Rudd to headline the new Switch 2 ad, Nintendo not only appeals to nostalgia but also introduces a sense of continuity that resonates with both original and contemporary audiences.

In the updated commercial, Rudd is seen exploring the features of the Nintendo Switch 2, highlighting advancements in technology and portability while referencing the timeless appeal of Nintendo games.

In a statement accompanying the advertisement, a Nintendo spokesperson noted that the company wanted to honor its legacy while introducing players to the power and versatility of the Nintendo Switch 2.

"We’re excited to celebrate Nintendo’s storied history by reimagining a beloved commercial with Paul Rudd.

Our goal is to connect generations of gamers, demonstrating how innovation and playfulness are at the heart of the Nintendo experience," the spokesperson shared.

The reimagined advertisement comes at a significant time for Nintendo.

The Nintendo Switch, initially released in March 2017, has surpassed over 125 million units sold worldwide, cementing its status as one of the best-selling consoles in gaming history.

The Switch 2 is being positioned as the next step in Nintendo’s legacy, building upon the hybrid design that allows users to seamlessly play both on a television and in portable mode.

Alongside the new commercial, Nintendo has re-released the original 1991 advertisement for fans to revisit, allowing a direct comparison between the old and the new.

This marketing approach reflects Nintendo’s appreciation for its fanbase and commitment to innovative storytelling, both in games and in brand messaging.

With the Switch 2 launch approaching, expect continued celebrations of Nintendo’s heritage, including more creative activations recalling key moments from the company’s decades-long journey in gaming.

For now, fans and industry watchers alike are applauding the return of Paul Rudd and the reimagining of a classic, reinforcing Nintendo’s unique place in the ever-evolving video game landscape.

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