Nintendo president Shuntaro Furukawa addressed the company’s recent announcement to raise the price of the Nintendo Switch 2, confirming regional increases — including a $50 bump in the United States — that will take effect mostly in September, with some changes starting as early as this month in Japan.
Furukawa made the remarks during Nintendo’s financial results briefing, providing context for the decision and outlining the company’s plans to support the platform going forward.
In his briefing, Furukawa said Nintendo will bolster the Switch 2’s value proposition through a stronger software lineup and committed to working to mitigate the impact of the price increase on consumers.
Paraphrasing his comments, Furukawa emphasized that the company plans to deliver a robust catalog of software to enhance ownership value for Switch 2 buyers and that Nintendo will work diligently to overcome the challenges posed by rising costs.
Furukawa also issued an apology directly to customers.
He acknowledged the difficulty the price changes will cause and said Nintendo sincerely regrets the inconvenience.
He explained that while the company had prioritized broad adoption for the platform, sustaining that approach became increasingly difficult amid ongoing cost pressures.
Furukawa noted that the new pricing does not completely absorb all cost increases.
Regarding sales forecasts, Furukawa described the contrast between the first and second year projections for Switch 2.
He said efforts to strengthen the supply chain contributed to an unprecedented level of first-year sales and that while second-year forecasts are lower than year one, demand remains solid and adoption is proceeding smoothly.
Nintendo has indicated that the price adjustments will vary by region and that some markets — including Japan — will see additional cost changes, such as increases tied to Nintendo Switch Online.
The company’s global pricing schedule and exact regional timing vary, with most changes slated for September.
As the Switch 2 enters its next phase, Nintendo’s stated strategy is to pair the adjusted hardware pricing with continued investment in software and supply-chain resiliency.
Furukawa’s remarks in the financial briefing positioned those moves as the company’s primary response to the economic pressures prompting the price increase.
Furukawa made the remarks during Nintendo’s financial results briefing, providing context for the decision and outlining the company’s plans to support the platform going forward.
In his briefing, Furukawa said Nintendo will bolster the Switch 2’s value proposition through a stronger software lineup and committed to working to mitigate the impact of the price increase on consumers.
Paraphrasing his comments, Furukawa emphasized that the company plans to deliver a robust catalog of software to enhance ownership value for Switch 2 buyers and that Nintendo will work diligently to overcome the challenges posed by rising costs.
Furukawa also issued an apology directly to customers.
He acknowledged the difficulty the price changes will cause and said Nintendo sincerely regrets the inconvenience.
He explained that while the company had prioritized broad adoption for the platform, sustaining that approach became increasingly difficult amid ongoing cost pressures.
Furukawa noted that the new pricing does not completely absorb all cost increases.
Regarding sales forecasts, Furukawa described the contrast between the first and second year projections for Switch 2.
He said efforts to strengthen the supply chain contributed to an unprecedented level of first-year sales and that while second-year forecasts are lower than year one, demand remains solid and adoption is proceeding smoothly.
Nintendo has indicated that the price adjustments will vary by region and that some markets — including Japan — will see additional cost changes, such as increases tied to Nintendo Switch Online.
The company’s global pricing schedule and exact regional timing vary, with most changes slated for September.
As the Switch 2 enters its next phase, Nintendo’s stated strategy is to pair the adjusted hardware pricing with continued investment in software and supply-chain resiliency.
Furukawa’s remarks in the financial briefing positioned those moves as the company’s primary response to the economic pressures prompting the price increase.