Nintendo POP-UP Store Singapore Set to Open at Changi Airport's Jewel in April 2025

Nintendo enthusiasts in Southeast Asia have a new reason to celebrate as the gaming giant has officially announced the opening of the Nintendo POP-UP Store in Singapore.

Marking a significant milestone for the region, the limited-time store will operate from April 25th to July 24th, 2025, at Jewel Changi Airport—one of Singapore’s premier shopping and leisure destinations.

The Nintendo POP-UP Store Singapore will be situated within the bustling Jewel Changi Airport complex, making it easily accessible to travelers and fans alike.

According to the official announcement, the store will welcome visitors daily from 10:00 AM to 10:00 PM, with the exception of opening day (April 25th), when doors will open at 12:00 PM. This event marks the first time a dedicated Nintendo retail experience of this scale has come to Singapore.

Fans can expect access to a curated range of exclusive Nintendo merchandise that has previously only been available at select locations in Japan and other global cities.

The store is expected to feature iconic brands and characters from the Nintendo universe, including Super Mario, The Legend of Zelda, Animal Crossing, and more.

While specific details on product availability have not yet been disclosed, past POP-UP Stores have offered limited-edition collectibles, apparel, and accessories that are highly sought after by collectors and longtime Nintendo followers. In addition to exclusive merchandise, the Nintendo POP-UP Store experience traditionally includes interactive displays and opportunities to try out the latest Nintendo Switch titles.

These event spaces aim to create an immersive atmosphere for players of all ages, celebrating Nintendo’s storied history and beloved franchises. A spokesperson for Nintendo emphasized that the company aims to provide fans in Singapore and the broader Southeast Asian community an opportunity to connect with their favorite games and characters in a unique setting.

"This POP-UP Store is part of our ongoing effort to engage with Nintendo fans across different regions, offering unique experiences and merchandise that bring our worlds to life," the company stated. Since the release of the Nintendo Switch in 2017, Nintendo has seen a growing fanbase in Asia, reflected in the surging demand for official stores and merchandise events.

The company’s commitment to global outreach and community engagement is further manifested through events like this POP-UP Store, granting fans access to authentic Nintendo goods and interactive environments. The Nintendo POP-UP Store at Jewel Changi Airport will run for a limited three-month period, reinforcing Nintendo’s strategy of delivering exclusive, time-limited experiences to its fans.

As more details emerge regarding product lineups and interactive features, updates will be provided via Nintendo’s official channels and the local event website. For Nintendo fans and casual gamers in Singapore, this upcoming event represents a rare chance to immerse themselves in the magic of Nintendo, shop for exclusive merchandise, and participate in community activities celebrating some of gaming’s most beloved franchises.

Nintendo Nintendo POP-UP Store Changi Airport Singapore Jewel Changi Airport