My Nintendo Store Launches in North America: Expanded Games, Merchandise, and Exclusive Offers

Nintendo of America has officially launched the revamped My Nintendo Store in North America, introducing an enhanced online shopping experience now on par with other regional offerings such as the UK’s established store.

Unveiled on February 16, 2022, this comprehensive update expands the company's direct-to-consumer offerings, providing fans and collectors access to a much wider selection of official Nintendo products than ever before. At the newly redesigned My Nintendo Store, customers can browse and purchase an extensive catalog encompassing both physical and digital games for Nintendo Switch, exclusive merchandise, and limited-edition clothing.

The shop also integrates the popular My Nintendo Rewards system, allowing users to redeem points for unique collectibles and special items, ensuring brand enthusiasts gain exclusive benefits and content through regular engagement. In its previous form, the North American My Nintendo Store was limited primarily to the My Nintendo Rewards program, a modest selection of accessories, and occasionally refurbished products.

According to official statements from Nintendo, this transformation represents the most substantial and user-friendly version of the store yet, featuring streamlined navigation via a dedicated tab on Nintendo of America’s official website.

The update reflects Nintendo’s ongoing commitment to providing an enriched, direct channel for fans to access official products and reward-based incentives. One standout incentive is free shipping for purchases over $50 USD, making the platform more accessible and cost-effective for bulk orders or high-value items.

Additionally, at the time of launch, Nintendo is featuring a selection of first-party physical games at a reduced price of $39.99, providing extra value to early adopters and long-time fans alike. The new My Nintendo Store positions itself as a central hub for the Nintendo community in North America, blending retail with reward-driven engagement.

This evolution not only aligns the region with global standards but further cements Nintendo’s retail strategy in response to fan demand for diverse, exclusive, and officially licensed products — all with the convenience of online shopping. For more information or to explore current offers, customers can visit the official My Nintendo Store website.

This significant upgrade underscores Nintendo of America’s dedication to improving the overall customer experience and supporting the loyal fanbase across the continent.

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