Nintendo has announced a major mid-September promotion for Switch owners: the Customer Appreciation Sale will deliver 30% discounts across the Nintendo eShop, the official Nintendo Store, and participating retail locations from September 13 through September 26, 2026.
The promotion applies to dozens of digital games and bundles, with additional savings on select physical games, downloadable content (DLC), accessories, amiibo, and apparel.
According to Nintendo of America, the Customer Appreciation Sale is one of the company’s largest promotions.
The company detailed that the core offer is 30% off qualifying Nintendo Switch digital titles and bundles, while noting that available products and offers may vary by retailer and sales channel.
The promotion explicitly covers both Nintendo Switch and Nintendo Switch 2 systems, and shoppers should expect the full sale window to run for two weeks.
In its announcement, Nintendo framed the promotion as a gesture to players.
Paraphrasing the company’s statement: Nintendo said the sale is intended as a thank-you to players for their continued support and that it was made possible in part by tariff-related refunds, while adding that Nintendo had absorbed most tariff-related costs itself.
What’s included and where to shop
- Digital games and bundles: 30% off qualifying titles on Nintendo eShop during the promotional period.
- Physical items and retail: Select physical games, DLC, accessories, amiibo, and apparel are included; availability and discounts may vary by participating retailers and channels.
- Platforms: Offers are advertised for Nintendo Switch and Nintendo Switch 2 owners and can be redeemed through the Nintendo eShop, the Nintendo Store website, or at participating physical retailers.
Timing and practical notes
The sale begins on September 13, 2026, and ends on September 26, 2026.
As with any platform-wide promotion, shoppers should verify individual product pages for exact discount levels and check retailer terms for physical items.
Offers listed on Nintendo’s storefronts are subject to regional availability and stock at participating retail partners.
For players looking to expand their libraries or pick up DLC and hardware-adjacent accessories, the Customer Appreciation Sale presents a two-week window of broad, verified discounts across Nintendo’s storefronts and partner retailers.
Visit the Nintendo eShop or the Nintendo Store once the sale begins to view the full list of qualifying products.
The promotion applies to dozens of digital games and bundles, with additional savings on select physical games, downloadable content (DLC), accessories, amiibo, and apparel.
According to Nintendo of America, the Customer Appreciation Sale is one of the company’s largest promotions.
The company detailed that the core offer is 30% off qualifying Nintendo Switch digital titles and bundles, while noting that available products and offers may vary by retailer and sales channel.
The promotion explicitly covers both Nintendo Switch and Nintendo Switch 2 systems, and shoppers should expect the full sale window to run for two weeks.
In its announcement, Nintendo framed the promotion as a gesture to players.
Paraphrasing the company’s statement: Nintendo said the sale is intended as a thank-you to players for their continued support and that it was made possible in part by tariff-related refunds, while adding that Nintendo had absorbed most tariff-related costs itself.
What’s included and where to shop
- Digital games and bundles: 30% off qualifying titles on Nintendo eShop during the promotional period.
- Physical items and retail: Select physical games, DLC, accessories, amiibo, and apparel are included; availability and discounts may vary by participating retailers and channels.
- Platforms: Offers are advertised for Nintendo Switch and Nintendo Switch 2 owners and can be redeemed through the Nintendo eShop, the Nintendo Store website, or at participating physical retailers.
Timing and practical notes
The sale begins on September 13, 2026, and ends on September 26, 2026.
As with any platform-wide promotion, shoppers should verify individual product pages for exact discount levels and check retailer terms for physical items.
Offers listed on Nintendo’s storefronts are subject to regional availability and stock at participating retail partners.
For players looking to expand their libraries or pick up DLC and hardware-adjacent accessories, the Customer Appreciation Sale presents a two-week window of broad, verified discounts across Nintendo’s storefronts and partner retailers.
Visit the Nintendo eShop or the Nintendo Store once the sale begins to view the full list of qualifying products.
