Nintendo appears to be quietly updating licensed merchandise tied to the Nintendo Power name, according to reporting from Nintendo World Report.
Boston America, the licensing partner behind the officially licensed Nintendo Power Mints, has begun replacing that product on retail packaging with a new NES Controller Mints design.
The shift has prompted renewed attention to the status of the decades-old Nintendo Power brand.
The Nintendo Power name dates back to Nintendo’s long-running official magazine, which ceased publication in 2012.
Nintendo later revived the brand in audio form with the Nintendo Power Podcast in 2017.
According to the reporting, the podcast has not published a new episode since 2023.
The Nintendo Power Mints were notable as one of the last officially licensed consumer products still carrying the Nintendo Power label.
Nintendo World Report reached out to Boston America about the packaging change.
In response, Boston America told Nintendo World Report that Nintendo requested the packaging update.
That confirmation — reported by Nintendo World Report — is the clearest public indication so far that Nintendo has taken steps to remove the Nintendo Power name from currently licensed merchandise.
Nintendo has not issued an official statement about the future of the Nintendo Power brand.
Without an announcement from Nintendo, the company’s broader trademark and branding decisions remain unconfirmed in public filings and press channels.
The packaging change alone, however, marks a visible move away from the Nintendo Power label on store shelves.
For Nintendo followers tracking the company’s brand strategy, this development joins recent merchandising activity that often ties classic Nintendo IP and hardware nostalgia to new products.
Fans who follow Nintendo announcements via channels such as Nintendo Direct, the Nintendo eShop, and official Nintendo social accounts should expect any formal confirmation about legacy brands to be communicated through Nintendo’s established outlets.
This story reflects reporting from Nintendo World Report and confirmation from Boston America as reported.
Nintendo has not released an official statement regarding retirement of the Nintendo Power brand.
Boston America, the licensing partner behind the officially licensed Nintendo Power Mints, has begun replacing that product on retail packaging with a new NES Controller Mints design.
The shift has prompted renewed attention to the status of the decades-old Nintendo Power brand.
The Nintendo Power name dates back to Nintendo’s long-running official magazine, which ceased publication in 2012.
Nintendo later revived the brand in audio form with the Nintendo Power Podcast in 2017.
According to the reporting, the podcast has not published a new episode since 2023.
The Nintendo Power Mints were notable as one of the last officially licensed consumer products still carrying the Nintendo Power label.
Nintendo World Report reached out to Boston America about the packaging change.
In response, Boston America told Nintendo World Report that Nintendo requested the packaging update.
That confirmation — reported by Nintendo World Report — is the clearest public indication so far that Nintendo has taken steps to remove the Nintendo Power name from currently licensed merchandise.
Nintendo has not issued an official statement about the future of the Nintendo Power brand.
Without an announcement from Nintendo, the company’s broader trademark and branding decisions remain unconfirmed in public filings and press channels.
The packaging change alone, however, marks a visible move away from the Nintendo Power label on store shelves.
For Nintendo followers tracking the company’s brand strategy, this development joins recent merchandising activity that often ties classic Nintendo IP and hardware nostalgia to new products.
Fans who follow Nintendo announcements via channels such as Nintendo Direct, the Nintendo eShop, and official Nintendo social accounts should expect any formal confirmation about legacy brands to be communicated through Nintendo’s established outlets.
This story reflects reporting from Nintendo World Report and confirmation from Boston America as reported.
Nintendo has not released an official statement regarding retirement of the Nintendo Power brand.
